Pellucid announces the latest update of its Top 25 US Golf Markets Health Ranking & Scorecard which identifies the top markets in the country in golf importance (golfers, supply, rounds played) and then provides a health ranking of those markets based on7 Pellucid-derived key measures.
The Top 25 US Golf Markets Ranking 2019 Edition
While not the definitive “final word” on all the measures and nuances that contribute to market-level golf operations, in this our 7th update of the rankings we continue torefine our approach and precision to explain and rankthe performance and relative health of these 25 Metropolitan Core Business Statistical Areas (CBSAs).
In this 2019 update of our annual report (it’s not a typo, the consumer base metrics, which are key to the report, are collected via annual survey “in arrears” so the most current year for synchronized analysis is ’19), we compile over 75 individual measures spanning the macro variables of population, the golfer base, golf supply, supply mix, rounds demand, weather impact and average public regulation-length facility golf fee revenue. From these component measures, we have created 7 composite measures which are used to score and rank each market:
• Population trends (historical growth & 5-yr projection)
• Play Rate (rounds/capita/year, combines the measures of Participation and Frequency rates for the market)
• Public golfers per public 18-hole equivalents (EHE) of supply
• Rounds demand, annualized rate of growth/decline since 2000
• Supply dilution, the net effect of historical supply build vs. rounds demand change (mostly decline) since 2000
• Utilization %, average facility played rounds compared to available rounds (Pellucid weather-adjusted)
• Estimated Golf Fees Revenue-per-Available-Round (RevpAR), average public facility revenue generation measure, net of weather
Applying a composite scoring system to the above 7 variables for each of the Top 25 US Golf Markets, the report ranks them according to relative health (relative being the operative word here; by our calculations there are no markets currently swimming in cash) as well as providing the nearly 2,000 component facts across the 25 markets, the Top 25 market subgroup and the Total US values which drive the scorecard and ranking. We also provide a summary table which outlines how many of the 7 scoring variables are above/average/below for each market as well as which markets made meaningful moves (up or down) since our last ranking. While the slight majority of markets remained “in place” in the rankings, there was considerably more shift this update than the previous report driven largely by changes in population growth rates, the golfer base and improvements in supply/demand balance in a number of markets. See below for purchase options, this ought to be part of your industry reference library!
PELLUCID PUBLICATIONS MEMBERSHIP
An even better value (at $495 also) includes the Top 25 US Golf Markets report as well as:
• Outside the Ropes
• State of the Industry report
• Geographic Weather Impact Tracking reports
• National Golf Consumer Franchise Scorecard
Learn More
PURCHASE TOP 25 US GOLF MARKETS REPORT
Purchase the Top 25 US Golf Markets Ranking report for $495 via the Pellucid website using a credit card
Purchase Here
SAMPLE AVAILABLE
Register at Pellucid’s website and we’ll send you a sample of the scorecard and a summary table of the Top 25 Markets ranking and directional movement:
Request Sample
For those parties wanting to be invoiced (or any current subscribers to any of the above publications who’d like to upgrade to the Publications Membership), please email Jim Koppenhaver at jim@pellucidcorp.com and we’ll generate one and send it to you via email along with the reports.
Pellucid’s information and insights into the industry key metrics and health measures appeal to industry stakeholders who understand that, “Hope is not a strategy.”
