Arizona golf destination becomes a VisionTroy customer after helping develop operational tools for food and beverage inventory, scheduling and accounting workflows.
SEDONA, Ariz. – VisionTroy, an AI-powered operational platform developed specifically for golf and private club environments, announces that Sedona Golf Resort has formally adopted its technology following a seven-month pilot that began in April 2026.
The agreement marks an important milestone in a relationship that extended beyond testing new technology. Working directly with Sedona Golf Resort’s management and staff, VisionTroy developed practical solutions to some of the property’s most time-consuming administrative responsibilities, including food and beverage inventory, supplier pricing, invoice processing and employee scheduling.
For Sedona Golf Resort, an 18-hole championship course designed by Gary Panks and recognized for its spectacular red rock surroundings, the decision to continue with VisionTroy was informed by months of daily use and direct involvement in the platform’s development.
From an Operational Challenge to a Collaborative Solution
Sedona Golf Resort became VisionTroy’s first pilot property in April 2026, initially introducing the platform to simplify employee scheduling. Within the first two weeks, the team had transitioned away from spreadsheet-based scheduling and began using VisionTroy’s AI-supported scheduling capabilities.
The relationship soon evolved when Jeremy Hayman, PGA, General Manager of Sedona Golf Resort, identified another opportunity.
Month-end food and beverage inventory required more than 25 hours of staff time, with much of the effort dedicated to reconciling supplier invoices, updating product costs and accounting for inconsistent purchasing units.
With more than a dozen vendors supplying products in varying quantities and formats, maintaining accurate inventory values required significant manual review. Only a small portion of supplier pricing updated automatically, leaving staff to search invoices and calculate current costs as prices changed.
Rather than adapting the club’s processes to fit an existing system, VisionTroy worked alongside Hayman, the property’s chef and food and beverage staff to develop tools around their actual operating needs.
“Month-end inventory took my team more than 25 hours, and coding invoices took another two to three hours every week,” said Jeremy Hayman, PGA, General Manager of Sedona Golf Resort. “We were working across multiple suppliers, different purchasing units and constantly changing costs. I brought the challenge to Dev and his team, and they worked directly with our staff to build something we could actually use. For me, the proof was seeing it work in our own operation, with our own invoices and our own people. People talk a lot about what AI might do someday. Here, it’s already doing the work.”
Making Everyday Club Operations More Efficient
Through the collaboration, VisionTroy introduced food and beverage inventory tools that interpret supplier invoices across different formats, identify product pricing and convert purchasing quantities into the units used for inventory counts.
A product purchased by the case, pound or gallon can be translated into the individual bottles, portions or items counted by club staff, helping maintain more consistent unit costs without requiring the same level of manual calculation. The process also replaces paper-based inventory records with a digital workflow, allowing staff to conduct inventory counts directly within VisionTroy.
Additional development during the summer included on-site collaboration with Sedona’s team and the introduction of automated general ledger coding for supplier invoices, including agronomy purchases.
Previously, manually assigning accounting codes required approximately two to three hours each week. VisionTroy now recommends the appropriate codes for staff review and approval, incorporating corrections into future processing.
Today, Sedona Golf Resort uses the platform for employee scheduling, food and beverage inventory, invoice coding and month-end operational reviews. The tools developed through the pilot have also become part of VisionTroy’s broader platform, extending the benefit of Sedona’s operational experience to other golf and club facilities.
Technology Shaped by the People Running the Club
While artificial intelligence continues to attract attention throughout the golf industry, VisionTroy’s work with Sedona Golf Resort offers a practical example of how the technology can support everyday club operations.
Unlike businesses with a singular operational focus, golf and private club environments often manage multiple departments, including food and beverage, golf operations, agronomy, events and membership, each with its own administrative requirements and financial considerations.
VisionTroy is designed to help those departments work more efficiently without adding unnecessary complexity to the staff’s responsibilities.
“Sedona has been an important part of VisionTroy’s development because Jeremy and his team challenged us to solve problems they were dealing with every day,” said Dev Soor, Founder & CEO of VisionTroy. “They weren’t looking for technology simply for the sake of having it. They needed something that could make their jobs easier, improve the accuracy of their information and give them back time. We built those capabilities together, tested them in a working club environment and continued refining them based on what the team needed. Seeing Sedona become a customer is especially meaningful because of the role they’ve played in shaping the platform.”
For VisionTroy, Sedona Golf Resort’s decision to sign reflects a larger approach to technology development: identifying operational challenges alongside club professionals and building solutions that can be applied across the industry.
As golf facilities continue to evaluate how artificial intelligence fits into their businesses, Sedona Golf Resort demonstrates the value of starting with a specific operational need and allowing measurable results and staff experience to guide adoption.
About VisionTroy
VisionTroy is an AI-powered operational platform developed specifically for golf and private club environments. Designed around the interconnected needs of club departments, VisionTroy helps streamline administrative processes, improve access to operational information and reduce manual work across areas including employee scheduling, food and beverage inventory, invoice processing and accounting workflows. VisionTroy is the Official AI Workflow Partner of the PGA Magazine General Manager Platform.
Website: visiontroy.com
About Sedona Golf Resort
Set among Sedona’s iconic red rock formations, Sedona Golf Resort is an 18-hole championship course consistently ranked among Arizona’s finest public courses. The Gary Panks-designed layout, by the same architect behind MCP’s Birdie Ranch, features a signature 210-yard par-3 10th hole framed by Cathedral Rock, among the most photographed golf holes in the Southwest. For more information, visit sedonagolfresort.com.
Media Contact:
Meredith Otero
MET Marketing & Media
meredith@metmarketingllc.com
