General Admission Tickets on Sale and Volunteer Registration Now Open at www.SeriPakChampionship.com
The FIR HILLS SERI PAK Championship Will Feature 144 of the World’s Top Female Professional Golfers Competing for a $2 Million Purse
PALOS VERDES ESTATES, Calif., – Hall-of-Famer Seri Pak, one of the most decorated professional golfers in history from the Republic of Korea, returns to team up with the LPGA Tour and global investment firm Fir Hills to host the FIR HILLS SERI PAK Championship, taking place March 17-23, 2025 at Palos Verdes Golf Club in suburban Los Angeles. The first of two LPGA Tour events in Los Angeles, the FIR HILLS SERI PAK Championship will feature a field of 144 of the world’s best female professional golfers for a share of the $2 million purse.
“We are thrilled to welcome back the LPGA Tour and tournament host Seri Pak to Palos Verdes Golf Club for the FIR HILLS SERI PAK Championship in 2025,” said John Barry, Palos Verdes Golf Club LPGA Tournament Chairman. “It is an honor for Palos Verdes Golf Club to have the opportunity to continue to elevate women’s sports and offer the players,fans and local community a world-class event that everyone can enjoy.”
Pak, who amassed 39 professional victories worldwide, is a pioneer in the world of golf and an inspiration for generations of LPGA Tour players from the Republic of Korea. Pak joined the LPGA Tour in 1998 and won her first two of five majors during her debut season, the KPMG Women’s PGA Championship (then the McDonald’s LPGA Championship) and the U.S. Women’s Open at age 20, ultimately earning Louise Suggs Rolex Rookie of the Year honors. In total, she would win 25 times on the LPGA Tour before retiring following the 2016 season.
Rolex Rankings No. 1 Nelly Korda, who amassed seven wins en-route to a historic year in 2024, is scheduled to defend her FIR HILLS SERI PAK Championship title at Palos Verdes Golf Club in March. She captured the inaugural FIR HILLS SERI PAK Championship in a playoff to win her second LPGA Tour event of the season.
“Growing up, Seri Pak inspired so many around golf, and me being one of them,” said Korda following her victory in 2024. “She’s one of the greatest to ever play the game. To get to meet her, talk to her and win her event is an absolute amazing feeling.”
Tickets on Sale and Volunteer Registration Now Open: General admission tickets are now on sale at www.SeriPakChampionship.com/tickets for the 2025 FIR HILLS Seri Pak Championship, including daily and weekly grounds admission. Upgraded hospitality ticket options will be announced in early 2025.
Volunteer registration also is now open, offering a unique, behind-the-scenes experience of a professional golf event, with positions on 20+ different committees. For more information on volunteering, visit www.SeriPakChampionship.com/volunteer.
Palos Verdes Golf Club, often referred to as the “hidden gem” in Southern California, has a rich history hosting women’s golf events. The 2025 playing of the FIR HILLS SERI PAK Championship will mark the LPGA Tour’s fourth consecutive year at Palos Verdes Golf Club. Nelly Korda captured the 2024 edition of the championship via a playoff for her second LPGA Tour win of the year. In 2023, 20-year-old Ruoning Yin earned her first LPGA Tour victory at 15-under par, her first of two wins in 2023 that ultimately elevated her to then World. No. 1. Marina Alex captured her first LPGA Tour win since 2018 at the 2022 edition of the championship.
Palos Verdes Golf Club also has hosted the Therese Hession Regional Challenge women’s collegiate championship for the past 27 years. Past individual winners include Rose Zhang, Carlota Ciganda, Natalie Gulbis, Brittany Lang, Bronte Law, Andrea Lee, Leona Maguire, Lorena Ochoa and Annie Park. For the past three years, the winner of the Therese Hession Regional Challenge has received an LPGA Tour tournament exemption.
The FIR HILLS SERI PAK Championship is owned and operated by Outlyr, a global event management, sponsorship consulting and activation agency that oversees a number of tournaments across golf’s professional tours.
For more information on the FIR HILLS SERI PAK Championship, visit www.SeriPakChampionship.com and on social media @SeriPakChamp on Facebook, Instagram and X (formerly Twitter).
About Fir Hills
Fir Hills is a Silicon Valley-based investment firm that is pioneering a novel investment paradigm. Fir Hills is unwaveringly dedicated to fulfilling the unique needs of long-term strategic investors and industry leaders amidst the dynamically shifting economic environment. What truly distinguishes Fir Hills from other investment firms is its ability to transform ambitious and intricate investment opportunities into tangible real-world achievements. Fir Hills achieves this by leveraging an extensive network, resources, and a cohesive investing culture, all while diligently engaging from the very inception of its investment initiatives. The company’s strategic collaborations span esteemed global merchant banks and family offices, consolidating its leadership in the ongoing evolution of the industry.
About Outlyr
Outlyr is a global event management, sponsorship consulting and activation agency that specializes in the development and execution of engaging events and experiences. Outlyr believes in the power of relationships – driving connectivity through sports and culture – to create strategic marketing platforms and high-quality activations, enhancing affinity for its clients and brands. Outlyr manages a number of professional golf tournaments, sporting, hospitality and lifestyle events, as well as the sponsorship portfolio for several blue-chip clients. For additional information on Outlyr, visit www.Outlyr.com
About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose members now represent more than 60 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. LPGA aims to use its unique platform to inspire, transform and advance opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube and stay up to date with all things LPGA by signing up for our newsletter.
About the LPGA Tour
The LPGA Tour is the world’s leading competitive destination for the best female professional golfers in the world. The Tour hosts more than 30 annual events across 11 countries for over 200 Active Players, awarding total prize funds exceeding $131 million and reaching television audiences in more than 220 countries. Follow the LPGA Tour on its U.S. television home, Golf Channel.
Media Contacts:
Jeremy Friedman
FIR HILLS SERI PAK Championship
Outlyr
407-721-9752
jfriedman@outlyr.com
Payton Enzbrenner
FIR HILLS SERI PAK Championship
Outlyr
785-554-2348
penzbrenner@outlyr.com
