High-profile venues across the United States recognized for service excellence at Mandalay Bay Resort & Casino, Las Vegas
The golf & club industry’s very best operators descended on Mandalay Bay Resort & Casino in Las Vegas, NV, on
Monday, March 4th, 2024, with the hope of claiming a 59club USA Service Excellence Award.
59club’s accolades are determined by scores collected from their impartial mystery shopping audits, which evaluate the experience afforded to visiting golfers and to prospective clients for membership, group golf days, and F&B event sales in accordance with 59club’s objective benchmarking criteria. On the night, 59club presented 21 awards across 15 categories, recognising ‘service excellence’ across all areas of the businesses – sales, service, operations, retail, golf course, food & beverage, and management.
Leading the way was Arcis Golf, who collected a total of 5 different awards. The TPC Network was right behind them collecting 3 separate awards. Other winning companies included (in alphabetical order) CDN Golf Management, KemperSports, Landscapes Golf Management, Robert Trent Jones Golf Trail, and Troon Golf.
We also had several independent clubs take away some hardware. Mid Ocean Club, Reynolds Lake Oconee, The
Country Club of Rochester, and We-Ko-Pa Golf Club.
59club’s Industry Benchmark of excellence are its Gold, Silver, and Bronze Flag Designations. They were the highlight of proceedings. These highly prized accolades recognize operations that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout 2023.
This year, 59club USA presented 1 ‘Gold Flag’ and 5 “Silver Flags”. The sole winner of a Golf Flag was Reynolds Lake Oconee. Taking home Silver Flags were (in alphabetical order) Cascata Golf Club, Desert Willow Golf Resort, Mid Ocean Club, Rio Secco Golf Club, and We-Ko-Pa Golf Club.
Of this year’s awards, Mike Kelly, Managing Partner of 59club USA, commented: “We are so happy to acknowledge the great companies and operators that we have the opportunity to work with. Getting them all in a room to celebrate excellence together was great for everyone involved. I also want to acknowledge Jake Gordon, and hist team at Noteefy for helping sponsor these awards.”
Our promise to our clients, and to those just starting on their journey with 59club USA, is to continue supporting their customer and staff member journey with new tools and more intel, and to equip our most ambitious companies in their pursuit of excellence. Whether it be through our mystery shopping process, the use of our survey tool, or engaging
with the training arm of what we do, we take great pride in helping each and every person we have the chance to work with”.
About 59Club USA
59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.
Full list of award winners can be seen in the table below.
59club ‘Service Excellence’ Award Winners 2023:
Gold Flag Designations: Reynolds Lake Oconee (independent)
Silver Flag Designations: Cascata Golf Club (CDN Golf Management), Desert Willow Golf Resort (KemperSports), Mid Ocean Club (Independent), Rio Secco Golf Club (CDN Golf Management), and We-Ko-Pa Golf Club (Independent).
My59 Survey Service Excellence Award: The Country Club of Rochester (Independent)
Food & Beverage Manager of The Year (tied): TPC River’s Bend (Arcis Golf) & Gamble Sands (Troon)
Retail Manager of the Year: Canyon Springs Golf Club (Arcis Golf)
Superintendent of the Year: TPC Rivers Bend (Arcis Golf)
Golf Operations Team of the Year: Palm Valley Golf Club (Arcis Golf)
Golf/Club Manager of the Year: TPC Scottsdale (TPC Network)
Leading Individual Retail Experience: Harrison Meadows Country Club (Indigo Sports/Troon)
Leading Individual Golf Course Presentation: Reynolds Lake Oconee (Independent)
Leading Individual Golf Visit Experience (tied): Cascata Golf Club (CDN Golf Management) and The Shoals
(Robert Trent Jones Golf Trail)
Leading Individual Golf Membership Sales Performance: TPC River Highlands (TPC Network)
Leading Individual Group Golf Day Sales Performance: TPC Scottsdale (TPC Network)
Leading Individual Event Sales Performance: Dakota Dunes Country Club (Landscapes Golf Management)
Most Improved Golf Visit Experience: Palm Valley Golf Club (Arcis Golf)
