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Shade Headwear Names Adam Piratzky National Sales Lead

May 4, 2026

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Denver, CO. – Shade Headwear industry leading innovator and  only premium, truly custom, private label headwear supplier names industry veteran Adam Piratzky National Sales Lead.

Adam began his in operations for the Tiger Woods Foundation and PGA Tour eventually shifting to operations and management at clubs across Florida, Illinois (Chicago) and Wisconsin. A natural salesman and seasoned merchandiser, he jumped at the opportunity to switch to the selling side of the industry when he joined Bridgestone Golf in 2020. Shortly thereafter Adam took over several premium golf brand/lines which included Donald Ross, PRG, NexBelt. As his independent business grew, he quickly realized he needed a headwear line that aligned with his premium mindset and that could stand out among the industry’s top competitors and signed on with Shade Headwear in the Fall of 2024 to cover IA, IL, MN, and WI. When Adam isn’t behind the wheel, he spends his time on life’s adventures with his beautiful wife, Gwendoline and three amazing children – Oliver (5), Adelaide (3) and Lillian (1).

“It’s our goal to be the industry’s number one premium, custom, private label, lower-minimum headwear supplier. Adding Adam in a hybrid Sales Lead Roll give him and Shade Headwear the best of both worlds, says James Thompson Co-Owner”.  Adam brings a fresh perspective to our company as some who’s been involved in all aspects of golf club operations and management. He caught on to our program quickly and he’s grown his territory to nearly 100 Shade doors in less than two years. By bringing him into the internal workings of Shade Headwear in a sales operations role to lead our sales team, it allows me to pivot  back into my natural functional areas including marketing, product development and overall operations, adds Thompson.

“From the moment Shade Headwear hit my product portfolio and samples made their way into my van, I knew Shade Headwear was the difference maker in the green-grass custom headwear space that the industry needed. What (I can say we now) offer is unique, engaging and industry-best quality. Shade ownership is constantly pushing the limits on what can be done in the custom headwear space to offer the best buying experience possible for club buyers, events and their customers. I could not be more excited to assist in accelerating the growth of Shade Headwear and working with my peers on the sales team, says new National Sales Lead, Adam Piratzky”.

Shade Headwear is the premium, fully-custom, private-label, lower-minimum, headwear supplier to the green grass golf, craft brewery and outdoor markets. With a motto of Be Cool. Stay Cool we encourage our customers to have fun with the design process and enjoy their relationship with Shade Headwear and our sales reps.  Follow us at www.shadeheadwear.com and on socials @shadeheadwear. For more information email James Thompson, Co-Owner at james@shadeheadwear.com or call 567-208-2633.

 

 

 

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