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Shade Headwear Rolls Out It’s 2027 Premium Custom Private-Label Headwear Collection

October 23, 2026

Denver, CO. – Shade Headwear industry leading innovator and only premium, truly custom, private label headwear supplier unveils its latest custom headwear offering for 2027.

The 2027 Collection pushes the boundaries of applique innovation, customization options, specialty printing and performance.Shade’s new headwear offering showcases premium performance fabrics, new and updated fit profiles and innovative customization options, some of which are only available from Shade Headwear.

“Green Grass Golf refuses to stand still. Demographics are driving the demand for noticeably different headwear options. You still have the traditionalists, but the industry is finally starting to take notice of the demands of the new golfer. It’s as if cool and classic are collaborating amongst themselves. A great example is our evolution of chenille embroidery. Traditionally chenille was only associated it with the classic letterman’s jackets. From introducing chenille embroidery on a felt patch at the PGA Show, we’ve evolved it into six different embroidery techniques and patch styles,” says Adam Piratzky, Shade’s National Sales Lead. “And the minute I think we’ve seen it all, our product development team is hat-ching the next new thing,” he adds.

Shade continues to evolve their custom capabilities as it sets out to be the leader in low-minimum, customization techniques. In addition to its evolution of chenille, in the 2027 collection club buyers get introduced to new custom appliques including laser-engraved natural wood patches, direct-print silicone patches, custom side panel perforation and new ways to strengthen their club and event branding by taking advantage of our custom, private-label options.  

Our commitment to quality and innovation finishing, right down to the finite details like stitching (never just pressing) patches to our hats allows us to continue to push the envelope with custom ornamentation is just part of what separates us from the competition. Fabric development is a very important, large part of our differentiation strategy. Our goal to develop an all-encompassing, fully functional performance fabric that checks the most boxes will be delivered to customers this season.  Our new Gamma+ Performance fabric is the next evolution. A poly-nylon, spandex blend covers all the functional characteristics that are necessary for on-and-off course wearability. Headlined by UPF 90 sun protections, two-way stretch, moisture wicking, lightweight, quick drying, anti-wrinkle, abrasion resistant and water-repellent characteristics, it’s the most complete functional fabric order in the market today,” says Co-Owner, James Thompson.

Shade Headwear is the premium, fully-custom, private-label, lower-minimum, headwear supplier to the green grass golf, craft brewery and outdoor markets. With a motto of Be Cool. Stay Cool we encourage our customers to have fun with the design process and enjoy their relationship with Shade Headwear and our sales reps.  Download our New 2027 Golf Catalog today at www.shadeheadwear.com and follow us on our socials @shadeheadwear. For more information email James Thompson, Co-Owner at james@shadeheadwear.com or call 567-208-2633.

 

 

 

 

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