Collaboration brings together SuperTag™ connected club intelligence with one of golf’s leading technology-enabled coaching and fitting organizations
RIDGELAND, MS and TORONTO, ON – SkyGolf, maker of SkyCaddie, SuperTags, GameTrax 360, SwingTrax 360, and the upcoming SkyFit Dynamic Fitting Intelligence platform, today announced a strategic collaboration with The Golf Lab and renowned golf performance expert Liam Mucklow focused on advancing the future of connected golf intelligence, coaching, club fitting, and player development.
The collaboration is designed to combine SkyGolf’s rapidly expanding SuperTag™ connected club intelligence ecosystem with The Golf Lab’s expertise in biomechanics, coaching science, advanced fitting methodologies, and technology-enabled player development.
Initially, the relationship will include:
- SDK integration and technology collaboration
- SuperTag™ licensing and reseller initiatives
- Strategic advisory collaboration
- Coaching and fitting workflow development
- Product development cooperation
- Exploration of future education and certification initiatives
Both organizations also expect the relationship to evolve into broader collaboration opportunities involving connected fitting intelligence, AI-assisted coaching systems, player-equipment interaction modeling, and future OEM engagement initiatives.
“As we have developed SuperTags and our broader SkyFit vision, it has become increasingly clear that the future of golf technology will not be defined by isolated products or disconnected data silos. We believe the future belongs to connected intelligence platforms capable of linking performance, coaching, fitting, equipment, simulation, and long-term player development together in meaningful ways.
From our perspective, Liam Mucklow and The Golf Lab represent one of the most credible and forward-thinking organizations in the industry regarding biomechanics, fitting science, coaching integration, and practical player development. We believe this collaboration has the potential to become strategically important for both organizations as the market continues evolving toward more connected and intelligent player-performance systems.” — Richard Edmonson, CEO, SkyGolf
The Golf Lab has built a strong international reputation around measurable player improvement, biomechanics, advanced fitting science, coaching education, and technology-enabled performance development.
“What excites us most about SkyGolf and SuperTags is that this is not simply another golf technology product. The broader vision is about creating a connected intelligence layer capable of helping coaches, fitters, OEMs, and golfers better understand why golfers perform the way they do and how equipment, movement, and performance interact together over time.
We believe there is substantial opportunity to help shape how connected data, coaching science, fitting intelligence, and player development work together in the future. That long-term strategic opportunity is what makes this relationship compelling.” — Liam Mucklow, Founder, The Golf Lab
Unlike traditional shot-tracking products, SuperTags introduces automatic capture of real-world swing and club performance data on every shot or putt everywhere a golfer plays — on the course, off the course, in studios, and in simulation. This technology provides the critical link missing in most products today that deliver valuable results, or “the what,” while SuperTags provides “the why.” It delivers continuous swing and club-delivery intelligence capable of capturing detailed club and swing metrics in every environment while integrating into simulation, coaching, fitting, and cloud-based performance ecosystems.
SkyGolf believes the combination of connected real-world player data, advanced coaching science, biomechanics, and fitting intelligence may ultimately help reshape instruction, club fitting, equipment optimization, player development, simulation environments, OEM engagement models, and recurring digital golf intelligence platforms.
“We believe the golf industry is still in the early stages of understanding how connected player intelligence may ultimately influence coaching, fitting, equipment design, and long-term player development. This relationship is intended to help accelerate that future.” — Joey Newell, CTO, SkyGolf
About SkyGolf
SkyGolf, the consumer brand of SkyHawke Technologies, LLC, has spent nearly three decades creating golf technology categories that others have followed. SkyGolf pioneered the GPS golf rangefinder market and built SkyCaddie into the category’s most trusted brand — earning the #1 market position through sub-meter course mapping precision across more than 35,000 professionally mapped layouts. SkyGolf then created the consumer launch monitor and simulation market with SkyTrak, growing it to the #1 position globally — a success built on the complete connected-product and systems infrastructure SkyCaddie required to grow at scale.
That infrastructure — cloud platform, device identity architecture, subscription management, e-commerce, and engineering capability — remained with SkyGolf following the SkyTrak divestiture and forms the foundation on which SuperTag™ and its growing application ecosystem are now being commercialized.
SuperTag is SkyGolf’s club-mounted connected intelligence sensor, automatically capturing more than twenty swing and club delivery metrics in every environment a golfer plays — on the course, on the range, in simulators, and indoors — without requiring any user interaction after a single patented calibration. GameTrax 360™ aggregates that swing and club data with GPS and launch monitor intelligence to deliver both on-course and off-course performance analytics and AI-powered improvement plans. SwingTrax 360™ extends that intelligence into practice sessions and coaching relationships, giving instructors visibility into every swing a student takes between lessons with rich 3D replay. Together, these applications create the connected performance record that serious golfers, coaches, and fitting professionals have not previously had access to across all playing environments.
SkyFit™ is SkyGolf’s newest and most strategically significant application — a dynamic fitting intelligence platform that applies each player’s unique swing and club delivery data through a machine-learning layer to intelligently match equipment with a precision that ball-flight inference alone cannot provide. Where traditional fitting reasons backward from ball flight to probable cause, SkyFit measures the cause directly and matches equipment to it — reducing session time, improving recommendation confidence, improving ROI on equipment investments, and making professional-grade fitting accessible to a broader range of instructors and fitting professionals.
For more information, visit: www.skygolf.com
About The Golf Lab
The Golf Lab is an internationally recognized golf performance, biomechanics, coaching, and club fitting organization focused on technology-enabled player development and measurable improvement. Founded by Liam Mucklow, The Golf Lab has developed a reputation for integrating coaching science, biomechanics, advanced fitting methodologies, and education into practical player-performance systems.
The Golf Lab works with golfers, coaches, and organizations seeking deeper understanding of how movement, equipment, and performance interact together to optimize player outcomes.
Mucklow is among the most credentialed figures in data-driven golf performance education. The PGA of Canada’s first TrackMan Master, a TPI Power Coach Instructor, Golf.com Top 100 Teacher, Golf Digest Top Teacher, and PGA of Canada Technical Advisory Panel Member, he most recently co-presented the introduction of TrackMan’s 3D Motion Analysis platform at the 2026 TrackMan University Summit. Golf Lab Certified has trained more than 1,000 coaches across twelve countries, with a signed research partnership with Kookmin University in Korea. In 2019, Mucklow extended his performance science work into baseball, founding The Baseball Performance Lab in partnership with Marucci Sports in Baton Rouge, Louisiana, working with athletes whose combined career earnings exceed $1 billion.
For more information, visit: https://www.mygolflab.ca
Media Contacts
SkyGolf
Name: Jacqui Surman
Title: VP of Sales
Email: jsurman@skyhawke.com
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