Upper Arlington, OH — smbGOLF, a golf-industry consultancy focused on data, discovery, and digital clarity, today announced the launch of the Golf Course Truth System, a new, structured approach designed to help golf courses ensure their business is accurately understood by golfers, Google, and AI-driven discovery platforms.
As golfers increasingly rely on search engines, maps, voice assistants, and AI tools to find places to play, learn, and book, many golf course websites struggle to clearly explain what they offer. Thin content, outdated information, and fragmented digital signals often leave courses misunderstood or overlooked.
The Golf Course Truth System addresses this challenge by combining discovery management, website structure, and ongoing operational execution into a single, practical system built specifically for golf courses.
“Most golf course websites weren’t built to explain the business — they were built to look fine,” said Mike Hendrix, Founder of smbGOLF. “The Golf Course Truth System helps courses become the primary source of truth for the questions golfers and AI systems are actually asking.”
The system is delivered through three levels of service:
- AWARE focuses on discovery and understanding, ensuring Google and AI systems correctly interpret a golf course through Google Business Profile management, schema implementation, audits, and reporting.
- ENHANCE rebuilds the website itself, transforming thin sites into authoritative, AI-ready assets with proper structure, expanded pages, and golf-specific content.
- ACTION provides ongoing execution, including website maintenance, review response management, AI agent tuning, and real-time updates through smbGOLF’s new Text-to-Web application.
Unlike traditional marketing services or software platforms, the Golf Course Truth System is designed around operational reality. It reduces the burden on golf course staff while ensuring information stays accurate, current, and discoverable over time.
“This isn’t about chasing rankings or adding more marketing tools,” Hendrix added. “It’s about clarity, accuracy, and confidence — knowing that your business is being represented correctly everywhere golfers and AI systems look for answers.”
The Golf Course Truth System is now available to public, private, municipal, and resort golf facilities across North America.
For more information, visit https://web.smbgolf.com/golf-course-website-services or contact smbGOLF directly.
Media Contact
Mike Hendrix
Founder, smbGOLF
📧 mike@smbgolf.com
🌐 web.smbgolf.com
