New services keep a course’s website and Google Business Profile current, and CONTENT Plus, when the content lines up, turns a course’s own Instagram and Facebook posts into web pages or blog posts with no new work for staff.
UPPER ARLINGTON, Ohio – smbGOLF, a digital hospitality agency for golf courses, today announced CONTENT and CONTENT Plus, two services that keep a course’s website and Google Business Profile active and accurate all year.
Golf courses post great moments every week on Instagram and Facebook: a new menu, a junior clinic, a sunrise over the 18th, a reel that gets thousands of views. Within a day or two, those posts scroll away. They rarely reach the course’s website or Google, which is where golfers decide where to play, eat and celebrate.
“Your website is your course’s source of truth,” said Mike Hendrix, founder of smbGOLF. “Golfers and AI systems check Google, Bing and the website before they book. When the best things happening at a course live only on social media, golfers never see them where it counts. CONTENT fixes that without asking a busy staff to do one more thing.”
CONTENT keeps the website and Google Business Profile working together:
- At least 24 blog posts a year, written by smbGOLF and published on the course’s own website
- A unique Google post for every blog post and calendar event, with sign-up buttons on event posts
- Course approval on every post by default, or automatic publishing once the course is comfortable
- Tracked results, so the course can see the visits and actions the posts produce
CONTENT Plus includes everything in CONTENT and adds the course’s own Instagram and Facebook as a source:
- smbGOLF reviews the course’s posts and turns the strongest ones into new web pages, blog posts or updates to existing pages
- Videos are placed on the website in a vertical player, on YouTube and on Google
- Structured data helps search engines and AI answers understand each page
- The smbGOLF team, not a feed, decides what deserves a page
Getting started takes one click from the course: approving read access to its Meta accounts. Instagram needs to be a free Business account. smbGOLF never posts, replies or sends messages on the course’s social accounts.
Early examples show what happens when a social post gets a permanent home. EagleSticks turned “Meet Mowzart,” a Facebook reel that drew more than 70,000 views, into a lasting page on its website. Scottsdale Country Club turned an Instagram reel into “The Robin’s Nest” page on its website and a YouTube video.
Availability
CONTENT and CONTENT Plus are available now. CONTENT is included with every website smbGOLF builds for a golf course and with golf course websites smbGOLF manages. Both services are also available to golf courses on their own.
Details, examples and a side-by-side comparison are at https://www.smbgolf.com/content/.
About smbGOLF
smbGOLF is a digital hospitality agency that helps golf courses grow revenue and improve technology ROI through better digital hospitality. Its services cover websites, Google, AI search, booking, reviews, reporting and technology strategy. smbGOLF founder Mike Hendrix also publishes the Digital Hospitality in Golf newsletter and GolfCourseTechnologyReviews.org. Learn more at https://www.smbgolf.com.
Media Contact
Mike Hendrix, Founder, smbGOLF
mike@smbgolf.com
