“Measure What Matters: Selling Tee Times in 2026” airs live Thursday, July 16 at 2 p.m. ET, featuring panelists from Lightspeed, Sagacity Golf, Warren Valley Golf Course, and Gong
Upper Arlington, OH — Mike Hendrix, President of smbGOLF and host of the Tech Caddie podcast, will host “Measure What Matters: Selling Tee Times in 2026,” a live webinar presented by the National Golf Course Owners Association (NGCOA), on Thursday, July 16 at 2:00 p.m. ET. Reserve your spot HERE.
The webinar will help golf course operators measure how their tee time booking engines and phone experiences are really performing. Hendrix and his panel will explore how operators are using artificial intelligence to better understand calls and visits related to tee times, annual passes, and event inquiries — giving operators a clearer picture of where bookings are won and lost.
Hendrix will be joined by a panel of golf and technology leaders:
- Fraser Marriott — Head of Golf at Lightspeed
- Matt Arnzen — VP of Marketing at Sagacity Golf
- Jason Pearsall — Owner of Warren Valley Golf Course and Founder of Club Caddie
- Elvis Lieban — Senior Product Marketing Manager at Gong
“Booking engines and phones are still where the majority of tee time revenue is won or lost, and most operators are flying blind on how well either one is actually performing,” said Hendrix. “This conversation is about giving operators real, measurable ways to see what’s working — and what’s costing them rounds — so they can make smarter decisions heading into 2026.”
The webinar is free and open to golf course operators and industry professionals. Registration is available at: https://us06web.zoom.us/meeting/register/9nytmJpmQEqsB7Wcbe2H6Q#/registration
About smbGOLF
smbGOLF works with golf course operators on digital hospitality — helping courses modernize the booking, phone, and guest experience that drives tee time, pass, and event revenue. President Mike Hendrix is a leading voice on digital hospitality in golf and hosts the Tech Caddie podcast.
Media Contact
Mike Hendrix, President, smbGOLF
mike@smbgolf.com
