(SALEM, NH) – ECCO GOLF has announced the signing of Ladies European Tour star Smilla Sønderby on a multi-year ambassador agreement.
One of Denmark’s brightest golfing prospects, Sønderby joins ECCO GOLF’s growing international ambassador roster following an impressive start to her professional career, which has already yielded two professional victories.
The 25-year-old claimed her most recent title at the MCB Ladies Classic – Mauritius in May this year, wearing ECCO GOLF LT1 shoes. Her breakthrough victory came at the 2023 KPMG Women’s Irish Open, where she won in a playoff.
A longstanding wearer of ECCO GOLF shoes, Sønderby’s official partnership with the brand reflects a natural alignment built on shared Danish heritage and a mutual commitment to performance, innovation and quality.
“I’m incredibly proud to become an official ECCO GOLF ambassador,” said Sønderby. “I’ve been wearing ECCO GOLF shoes throughout my professional career because they give me the comfort, stability and confidence I need to perform at my best. As a Danish player, partnering with such an iconic Danish brand makes this even more special and I’m excited to represent ECCO GOLF on tour over the next few years.”
Sønderby will continue to compete in the ECCO GOLF LT1, a shoe designed to deliver ultra-lightweight comfort and advanced on-course performance through ECCO’s innovative LYTR technology and FLUIDFORM™ construction.
“We’re delighted to welcome Smilla to the ECCO GOLF ambassador family,” said Timo Vollrath, Head of Global Marketing at ECCO GOLF. “She is an exceptional talent with an exciting future ahead of her, and her journey with ECCO GOLF has already been a natural one, having chosen to wear our shoes during her LET career.”
Smilla’s authenticity, dedication and a pursuit of excellence in the sport are values that align with the ECCO brand, and the company looks forward to supporting her as her career continues to flourish.
Sønderby joins a world-class lineup of ECCO GOLF ambassadors, including Aaron Rai, Lydia Ko, Freddy Schott, Thorbjørn Olesen, Erik van Rooyen, Thomas Bjørn, and Janet Lin Xiyu among others. For further information about ECCO GOLF, please visit golf.ecco.com.
ECCO LT1 MSRP: $199.00
ABOUT ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com
MEDIA CONTACTS:
Kelly Ciccarello
Buffalo Groupe
540.903.0309
kciccarello@buffalogroupe.com
Lucy Seprino
Buffalo Groupe
248.229.8802
lseprino@buffalogroupe.com
