BRENTWOOD, Tenn., – PrideSports® congratulates the winner of the 2024 American Express and Hero Dubai Desert Classic this weekend.
An exciting week of golf globally was capped off with a historic moment at the PGA West course at The American Express. For the first time since 1991, an amateur secured a PGA Tour victory. The eventual winner shot an impressive 29 under par to win by a single stroke on Sunday afternoon in La Quinta, California.
In stark contrast to the amateur winner on the PGA Tour, a seasoned veteran secured his 38th professional tour victory and back-to-back victories at the Hero Dubai Desert Classic. After starting the day 2 behind the leader, the eventual winner shot a 70 on Sunday to become the champion at Emirates GC.
A common thread amongst both winners was their reliance on replaceable traction. Both utilized soft spikes in their shoe of choice. The Dubai champion leaned on the performance benefits of the latest technology from Softspikes, Tour Flex Pro, in his Nike shoe. The most recent champion on the PGA Tour counted on his Thintech spikes in his Adidas shoe.
“What an exciting weekend of professional golf!” Said Joe Henderson, President, PrideSports. “Seeing the array of golfers that trust our products and lead the fields in both the PGA Tour and DP World Tour speaks to the performance benefit these athletes are gaining by using this technology. We’re excited to see this level of elite play in the sport.”
Tour players change grips and traction regularly based on course conditions, but amateur golfers rarely think about impacts on consistency and distance. To achieve optimal performance benefits, golfers should be swapping out their spikes every 15 rounds. The Tour Flex Pro can be found at Softspikes.com and major golf and sporting goods retailers nationwide.
Softspikes is the #1 spike on the PGA Tour and leader in golf cleat technology. Manufactured by PrideSports® and founded in 1993 following a winter metal spike “ban” endorsed by several U.S. State Golf Associations, Softspikes became the industry’s first and only patented non-metal cleat. Offering enhanced traction, added comfort and improved performance, Softspikes replacement spikes can be purchased on Softspikes.com or through major retailers, sporting goods and golf specialty stores and pro shops nationwide.
Media Contact: Sean Slater, Sslater@pridesports.com
 Independent research conducted by The Golf Lab. Testing included seven swings on wet grass pitting Softspikes Tour Flex Pro alongside spikeless shoes. The data revealed increased horizontal impact location by 32% and vertical impact consistency by 22%. The largest changes were found in golfers with a swing speed above 110 mph. In those cases, players averaged 5.2 more yards in total distance and their dispersion reduced by an astonishing 60%. In addition, high swing speed golfers achieved 40% more accuracy and 46% more consistent distance. The research unequivocally reinforced that spiked cleats provide golfers more consistency hitting the sweet spot, improved distance and accuracy.