Officials also seeking volunteers to join the 2027 Sony Championship Hawaiʻi Team
HONOLULU, Hawaiʻi – Tickets are now on sale for the newly named Sony Championship Hawaiʻi, which will be held January 11-16, 2027, at Waiʻalae Country Club. The new PGA Tour Champions event will feature 78 golf professionals, competing for a $3 million purse.
Ticket options for the Sony Championship Hawaiʻi are designed to suit everyone, from flexible single-day entry to premium hospitality and Pro-Am experiences. Tickets start from $30 for Wednesday’s Pro-Am and $40 on tournament days. Fans planning to attend throughout the week can purchase a $100 weekly grounds pass. For a premium experience, The Welo Club offers Pro-Am and hospitality tickets priced from $275 to $290 per day.
To make the event accessible to as many people as possible, the tournament is proud to offer free admission to children aged 15 and under accompanied by an adult. Active duty and retired military personnel and their dependents will also receive complimentary access.
As with the Sony Open, the tournament will continue to support Hawaiʻi on multiple levels. Proceeds from ticket sales will benefit Hawaiʻi charities, with Sony Group Corporation, PGA Tour Champions and IMG committing to a minimum $500,000 donation to local non-profits, following the event.
“This is an exciting milestone as we launch ticket sales for the new era of the Sony Championship Hawaiʻi,” said Tournament Director Travis Steiner. “We’ve had a great deal of interest and are delighted to offer such a wide-ranging and inclusive ticket program, giving fans the opportunity to watch so many legends of the game compete at one of Hawaiʻi’s most iconic golf courses. The accessible pricing reflects the community-friendly nature of PGA Tour Champions, where player access and the fan experience are of the utmost importance.”
Expected to be one of the strongest fields on the PGA Tour Champions, players have been eager to confirm their return to what is one of their favorite destinations on Tour, including two former world number ones and multiple major winners, Ernie Els and Vijay Singh, and winner of the 2007 Sony Open, Paul Goydos.
Delivering an event of this caliber requires more than exceptional golf. It relies on the support of the local community, and the tournament is now inviting residents and visitors to be a part of the action as volunteers. Volunteers are now being recruited across several committees, giving a behind-the-scenes role in the week’s events, including Admissions, Gallery Management, Parking, Standard Bearers, and Volunteer Pool.
Historic Waiʻalae Country Club has hosted the PGA TOUR’s Sony Open in Hawai’i every year since 1965. It has been the setting for some of the PGA TOUR’s most memorable moments, delivering champions such as Jack Nicklaus and Lee Trevino, as well as current Champions Tour stars Ernie Els, Jim Furyk, Vijay Singh, Zach Johnson and K.J. Choi. The Sony Championship Hawai’i will be the sixth PGA Tour Champions event to be contested on a course that formerly hosted a PGA Tour event.
The Sony Championship Hawai’i will feature a field of 78 PGA Tour Champions players, with pro-ams on Tuesday, January 12, and Wednesday, January 13, followed by competition rounds from Thursday, January 14 through Saturday, January 16. All three rounds will be televised on Golf Channel, the exclusive cable-television partner of PGA Tour Champions. Internationally, PGA Tour Champions coverage is available in more than 170 countries and territories via 22 media partners.
Global sports marketing agency, IMG, has been appointed as the tournament operator to deliver all aspects of the Sony Championship Hawai’i. With experience spanning more than six decades of delivering leading international golf tournaments, the IMG team also runs the popular PNC Championship on PGA Tour Champions.
To purchase tickets, register as a volunteer, or learn more about the Sony Championship Hawai’i, please visit www.sonychampionshiphawaii.
About PGA Tour Champions
PGA TOUR Champions is a membership organization of professional golfers age 50 and older, including 35 members of the World Golf Hall of Fame. The Tour’s mission is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, and generate significant charitable and economic impact in tournament communities. Follow PGA Tour Champions online at PGATOUR.com, on Facebook, on Twitter (@ChampionsTour), on Instagram (@pgatourchampions), and on TikTok (pgatourchampions).
All events are televised in the United States on GOLF Channel, the exclusive cable-television partner of PGA Tour Champions. Internationally, PGA Tour Champions coverage is available in more than 170 countries and territories via 22 media partners.
About Sony
Sony Group Corporation is a creative entertainment company with a solid foundation of technology. Across its five business segments – Game & Network Services; Music; Pictures; Entertainment, Technology & Services; and Imaging & Sensing Solutions, Sony’s purpose is to fill the world with emotion through the power of creativity and technology. For more information, visit: https://www.sony.com/en/.
About IMG
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, National Hockey League, Major League Soccer, Concacaf, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Media Contacts:
Laurie LaGrange, Ontai-LaGrange & Associates – laurie@ontai-lagrange.com – 808-375-9335
Michele Mair, VP, Communications, Golf, IMG – Michele.Mair@img.com – +44 7990 574184
