Srixon Introduces the New 2018 Z Series, Woods and Irons Crafted for Tour Performance
HUNTINGTON BEACH, Calif. — Aug. 27, 2018 — Srixon®, a global leader in golf equipment and innovation, announces the launch of the new Z Series, tour-proven woods and irons crafted for the best players in the world. Srixon’s 2018 Z Series officially launches in North America on September 14, 2018.
Z Series Woods
The new Z Series Woods present a revolution in woods performance, delivering the most powerful suite of offerings from Srixon. The full line of Z Series Woods feature advanced materials to help amplify your long game.
“The new Z Series Woods are pretty easy to explain: they’re long,” said Marketing Director Brian Schielke. “Longer than our past woods, and longer than the competition. Our stronger, faster titanium, combined with cup face construction is totally unique, totally different from everything out there, and it really shows up both on a launch monitor and on the course.”
The Z Series Drivers will boost your speed and distance off the tee with the Ti51AF Cup Face. This cup face is the thinnest, lightest, strongest, and hottest driver face Srixon has ever produced.
“This driver’s faster. This driver’s longer. This driver’s better,” said Keegan Bradley. “It’s really coming off hot and straight. It’s very forgiving and the sweet spot is really big.”
Featuring a lightweight carbon crown, Z Series Woods shift the weight to the perimeter, offering more forgiveness 
and less offline dispersion.
The Z 785 Driver promotes a low-spin, penetrating trajectory in a tour preferred look and profile; meanwhile, the Z 585 Driver promotes higher, straighter drives with additional forgiveness on off-center strikes.
The same powerful technologies that deliver more speed, distance and forgiveness are present in the Z F85 Fairway Woods and Z H85 Hybrids.
Key Innovations Inside Z Series Woods:
· Ti51AF Cup Face – Stronger, lighter and faster. The new Ti51AF Cup Face produces exceptional ball speed for greater distance.
· Lightweight Carbon Crown – The lightweight carbon crown moves mass to the perimeter for more forgiving and accurate drives.
· Quick Tune System – Effortlessly adjust swing weights in both drivers, while the Z 785 Driver allows for additional adjustments to loft, lie and face angle with the Quick Tune System.
· Premium Shafts – The Handcrafted Project X HZRDUS shaft is a top-performing tour shaft and is the stock offering in the Z 785 Driver.
“A big key for me is accuracy,” said Graeme McDowell. “I love the bulge and roll look to this head, and I really feel like I can hit a lot of fairways with it. It’s just a beautiful looking driver that’s got a nice high launch and looks like the ball wants to topple over and get max distance.”
The Z Series Woods officially launch in North America on September 14, 2018, at a MAP of $499.99 for the Z 785 Driver, $399.99 for the Z 585 Driver, $249.99 for the Z F85 Fairway Woods and $229.99 for the Z H85 Hybrids.
Z Series Irons
Building upon the success of our previous generation, the new Z Series Irons offer tour-validated designs with a soft forged feel. Cutting-edge technologies that help enhance distance, workability and feel, the new Z Series Irons are built to perform.
“The Z 785 and Z 585 Irons are yet another step forward for Srixon as we continue to produce some of the highest-performing irons designed for better players,” said Jeff Brunski, Vice President of Research and Development.
The Z 785 Irons feature a tour cavity, providing additional mass behind the impact location for increased shot-shaping ability and versatility. The Z 585 Irons feature an added speed groove, which allows for more face-flex, enhancing ball speed and distance.
Both irons offer an updated Tour V.T. Sole for smoother turf interaction and more consistent ball striking, while the forged construction from the soft 1020 carbon steel provides a better feel through impact.
“The forged carbon steel Z 785 muscle-backs are the best feeling irons we’ve ever made, featuring best-in-class turf interaction from the Tour V.T. Sole, and enhanced control from deeper, sharper grooves,” said Brunski.
“Meanwhile, the Z 585s are similarly forged; though feature a high-strength steel face for more ball speed – now with an added speed groove for even more consistent distance control. Outstanding feel, control and distance from two lines which can be seamlessly blended together into a mixed set.”
Building on the most recent success of the Z U65 Utility Iron, the new Z U85 Utility Iron features a hollow, forged construction for a high-launch trajectory, soft feel, and unmatched distance. The utility irons offer an iron-like address profile making them perfect to create the ideal combo set with the Z 785 or Z 585 Irons depending on player preference.
“We already know that Srixon has one of the best forged irons on the market,” McDowell said. “The stats say that. Tour players choose it, even when they don’t have to. It sits great behind the ball and has that nice, soft buttery feel off the face.”
Key Innovations Inside Z Series Irons:
· Forged Construction – Forged from soft 1020 carbon steel, Srixon’s Z Series Irons offer a better feel and less vibration through impact.
· Tour V.T. Sole – Provides more consistent ball striking with smoother turf interaction.
· Speed Groove – A new internal channel on the SUP10 face insert within the Z 585 Irons allows for more face-flex, enhancing ball speed and distance.
· Tour Cavity – Available solely in the Z 785 Irons, extra mass behind your impact location allows for powerful shot shaping with increased versatility.
“When I’m putting the club behind the ball I have to be full of confidence and this club looks unbelievable,” said Russell Knox. “The new Srixon Z 785 Iron is exactly how I want an iron to look. It’s very easy to hit, and I know I’m going to hit a very good shot even before I hit it. The sweet spot’s massive.”
The Srixon Z Series Irons officially launch in North America on September 14, 2018, at a MAP of $999.99 for 7-piece steel ($1,199.99 for 7-piece graphite) for the Z 585 and Z 785 Irons, while the U85 Utility Iron MAP at a price of $199.99.
For high-resolution images, the 2018 Z Series product manual, and other assets CLICK HERE.
For more detailed information on the entire 2018 Z Series, please visit: srixon.com.
