St Andrews Links Launches New ‘Home of Golf’ App to Enhance Golfer Experience
A new Home of Golf app has officially been launched by St Andrews Links Trust, representing a key milestone in the organisation’s commitment to enhancing the golfer experience through digital innovation.
Designed as the ultimate companion for anyone playing the world-famous Links courses in St Andrews, the app brings together a suite of features to support golfers before, during and after their round.
Among its standout features are; digital course guides providing hole-by-hole information, live course updates and maintenance notifications, streamlined Old Course Ballot process including saved golfer details, and integrated Clere Golf technology that enables greenkeepers to digitally map live pin positions which feeds directly into the app.
For local links ticketholders, the app also includes key functionality such as golf booking powered by Lightspeed, and access to a digital Links Ticket powered by GolfClubSubs, offering a seamless experience to booking and playing golf.
Christopher Rydings, Chief Technology Officer at St Andrews Links Trust, commented: “We’re incredibly proud to launch the Home of Golf app, which we see as a digital passport to St Andrews Links. The app is designed to enhance the entire golfer experience that local golfers and visitors alike have when visiting our site.
“This is another great step towards our ambitions for digital innovation at St Andrews Links, driven by feedback from our community and a commitment to continuous improvement.”
Since its initial launch, the Home of Golf app has been downloaded almost 10,000 times, with early adoption focused on local golfers who now benefit from in-app tee time booking via the platform.
The app has been developed in close collaboration with app and digital experience agency Shockoe, who led on design and development. Insights from a dedicated digital feedback panel comprising of local golfers have also been central to the design and features in this first release, helping to guide future updates and enhancements. The app was recently recognised as a Silver winner for “Best User Experience” at the 2025 Lovie Awards.
The Home of Golf app is a major step forward in a wider digital transformation journey at St Andrews Links. This follows the introduction of an updated online booking system and the launch of the Singles Daily Draw in 2024, reinforcing the Trust’s focus on accessibility and innovation.
The Home of Golf app is available for download now on iOS and Android devices.
About St Andrews Links Trust
St Andrews Links Trust is responsible for the management and maintenance of the seven Links courses at St Andrews, including the world-famous Old Course.
St Andrews Links Trust manages a number of additional facilities including three clubhouses, a golf academy and five retail stores. More than 280,000 rounds are played over the seven courses attracting visitors from around the world to follow in the footsteps of the world’s greatest golfers and become a part of golf’s rich history. As a charitable trust, all surplus derived from the Trust’s commercial activities is reinvested into the preservation of the Home of Golf for current and future generations and to deliver the Trust’s charitable objectives.
St Andrews Links Trust Media Contact
David Connor
Head of Communications
M: +44 (0)7586 709796
E: david.connor@standrews.com
