New Initiative Creates High-Quality Golf Sets to Make the Game More Accessible to More Golfers
Chicago, IL and Palm Beach Gardens, FL – Nicklaus Companies, founded by legendary golfer Jack Nicklaus, and Stix Golf, a company dedicated to making golf more approachable and enjoyable for all, are proud to announce their groundbreaking collaboration. Through this brand partnership, the two companies will collaborate on a variety of new golf products to enhance the game, and golfers’ enjoyment of the game, over the coming years.
The first Nicklaus™ sets by Stix are already in the product design and engineering phase and will officially debut at the 2025 PGA Show, in Orlando, FL in January. The Nicklaus™ sets will be available to the public in April, right in time for the 2025 spring golf season.
“Stix is growing the game by making quality golf equipment available to a wider audience,” said Stix Founder Gabe Coyne. “We have enjoyed success doing just that in our first four years, and it is now an honor for Stix to join forces with the iconic global Nicklaus™ brand to create a collection of clubs that will enable more people to enjoy golf. The Nicklaus™ brand stands for quality, performance and unparalleled excellence, and we share a common mission to offer quality golf equipment at more affordable prices so more people can access and enjoy the game.”
Stix Golf is a golf equipment brand that has made a name for itself in the industry by developing high quality golf club sets and selling directly to consumers at a reasonable price. Stix relies on a “less is more” ideology in their product offerings, using sleek minimalist designs while maximizing the engineering prowess and features expected in premium sets of golf clubs. In 2022 Stix received the golf industry’s international design award — the RedDot Award — for product design.
“Stix has quickly turned heads in the golf industry by making remarkable products that not only meet our high-performance standards but also provide fair pricing, helping to make the game of golf more accessible to more people,” said Nicklaus Brands President Andy O’Brien. “The loyal Stix customer has a youthful and energetic demographic, for both men, women and juniors of varying handicaps. It is important for the Nicklaus™ legacy to reach this audience and meet the needs of this growing demographic of new golfers entering the game.”
The collaboration between the Nicklaus Companies and Stix Golf marks a new chapter in both brands’ histories, one that will see the development of innovative, high-quality golf products designed to enhance the experience for golfers at every level on a global basis. Together, they will strive to make golf more inclusive and foster a love for the game in new and existing players alike.
As part of its mission to give back, Stix will also be supporting the Play Yellow Campaign chaired by Jack and Barbara Nicklaus.
About Nicklaus Companies
For 50 years, the mission of Nicklaus Companies has been to enhance the golf experience and to deliver quality branded products and services on a global basis that mirror the high standards established in the career and life of its Founder, Jack Nicklaus. The Nicklaus Companies businesses include golf-course design, the development of golf and real estate communities, and the marketing and licensing of lifestyle products worldwide under the iconic Jack Nicklaus™ and Golden Bear™ brands. Nicklaus Design, recognized as the world leader in golf course design, has created over 439 courses worldwide, open for play in 47 countries and 40 U.S states. Since 1968, Nicklaus courses have hosted over 300 PGA TOUR sanctioned events. In 2007, Jack Nicklaus partnered with Howard Milstein to further the growth of the company and expand the branded businesses. In addition to institutionalizing the Nicklaus brands for the future, Milstein has instilled a personal philosophy of “A Brand That Gives Back” with products and partners committing to donations to help the Nicklaus Children’s Health Care Foundation and other charities. A leading entrepreneur in the golf industry, Milstein also created 8AM Golf, a family of companies that also includes GOLF Magazine and GOLF.com, Miura Golf, Club Conex, True Spec Golf and GolfLogix. All share a common mission to help players at all levels enjoy the game more. We leverage our winning heritage to achieve excellence, foster growth and champion social good. We activate modern strategies and techniques to enhance our customer’s lives and match the high standards set in the career and life of Jack Nicklaus.
About Stix Golf
Stix Golf was founded on the mission to create a premium, high performing set of golf clubs at a fair and reasonable price. Stix offers full sets for men and women as well as individual clubs. The minimalist club design creates a sleek and modern finish, giving the clubs the look and quality of expensive competitors, for half the price. Stix is disrupting the maximalist norms of the industry and making the game of golf more inclusive and accessible in the process. For more information, please visit www.stix.golf, as well as on our social channels, Instagram, Facebook and X(Twitter).
For more information on the Nicklaus Companies and Stix Golf Partnership head to http://stix.golf/nicklaus
