Subtle Patriot Product Demand Requires Expansion
Company expands warehouse and office space to support growth.
Henderson, Nevada – Since its debut in December of 2018, Subtle Patriot has been “bursting at the seams” as the number of locations carrying Subtle Patriot collections recently surpassed 400 across the United States. To support this increase in demand, the company added a second warehouse in Las Vegas, NV to house its expanded collections and signed an agreement to double its office space while adding a new product showroom.
The Covert Collection remains the backbone of the assortment, but the addition of the Patriot collection in June and the expansion into the women’s market with the introduction of the Lady Liberty collection has increased the company’s need for space.
The company signed an agreement with Greenline, a leading distribution and logistics firm based in Nevada, to warehouse and distribute its products to retail partners across the United States.
“We specialize in premium brands that require elevated service and Subtle Patriot fits perfectly into our DNA,” said Greenline CEO, Matt Cereno. “Greenline currently provides warehousing and distribution for premium brands such as Bang & Olufsen audio and another respected bag company, Incase.”
“In addition to their ability to handle the product internally, Greenline has a proven track record of effective integration and delivery to key customers such as Amazon, Nordstrom and Bloomingdale’s, some of whom align with our existing and targeted customer portfolio,” commented CEO Tom Gocke.
Along with the expansion of the warehouse operation, Subtle Patriot is also expanding its corporate office to accommodate the growing support team. According to CEO Tom Gocke, the location in the District at Green Valley on Green Valley Parkway in Henderson, NV will remain the same, but the footprint will double in size by the end of September.
With its distribution and facilities expansion, and the continued positive reviews of its collections, Subtle Patriot is rapidly solidifying its position in the golf, travel and sporting sports categories. It is becoming known as the brand that delivers a unique story supporting a worthy cause with premium collections that honor our country and support our veterans.
About Subtle Patriot
Based in Henderson, Nevada, Subtle Patriot offers men and women several collections of golf bags, shooting sports carry cases, backpacks, duffels, luggage and accessories, each featuring a patriotic design on the exterior and a custom-designed interior fabric highlighting our country’s history. Dedicated to giving-back, Subtle Patriot dedicates a portion of all product proceeds to support military veterans, with a focus on the “Boots to Suits” program at NS2 Serves. Subtle Patriot products are available at select retailers and online via www.subtlepatriot.com.
About Greenline
Greenline is a 1-stop shop that serves as a catalyst to deliver your retail products to market. We are a trusted partner with the knowledge and experience to create a customized market plan through our partnerships with established lifestyle, fashion, and design retail channels. Our services, ranging from sales to 3rd party logistics and distribution, will provide a springboard to launch your products and optimize your success. Please visit www.gotogreenline.com for more information.
For more information contact:
Linda Dillenbeck | 480.460.5650
linda@theimagegroupaz.com
