Veteran sales leaders to oversee SGB’s wholesale business worldwide across B. Draddy, Fairway & Greene, and Zero Restriction, reporting to President Jack Lessing
NEW YORK, NY — Summit Golf Brands, parent company of premium apparel brands B. Draddy, Fairway & Greene, and Zero Restriction, announced the promotions of Brendan McHugh and Matt McFarlane to SVP, Co-Heads of Global Sales. In their expanded roles, they will oversee the company’s global wholesale business, directing sales strategy and partner relationships across a distribution network spanning more than 25 countries and 3,500 premier golf clubs, resorts, corporations, and universities.
Previously serving as SVP, Co-Heads of Sales for the Americas, McHugh and McFarlane will now lead Summit Golf Brands’ worldwide wholesale organization. Both will report to President Jack Lessing and continue to play leadership roles in brand development, product planning, and cross-functional collaboration.
“Brendan and Matt thrived as Co-Heads of our Americas business and are integral to what we are building at Summit Golf Brands,” said Jack Lessing, President of Summit Golf Brands. “Both are world-class sales leaders who care immensely about our team, brands, and wholesale partners.”
The promotions come as Summit Golf Brands continues to deliver record revenue performance while expanding its global footprint and deepening relationships with wholesale partners worldwide, reinforcing the company’s green-grass-first philosophy.
McHugh joined Summit Golf Brands in 2012 as an Account Executive and has advanced through multiple sales leadership positions, most recently serving as SVP, Co-Head of the Americas. He has helped develop key industry partnerships including the PGA Tour, PGA of America, LPGA, New York Giants, and Metropolitan Golf Association, and will now lead the company’s international markets while continuing oversight of key domestic green-grass regions as well as the Collegiate, Licensing, and Corporate divisions.
“In my time at Summit Golf Brands, I do not believe there has ever been a more exciting time to be part of our company,” said Brendan McHugh, SVP, Co-Head of Global Sales. “Relationships are the bedrock of the golf industry, and I am thankful for the support of our wholesale partners who put their trust in us and our brands. I’m grateful to Jack for the opportunity, and proud to carry that same partner-first commitment to our next phase of growth alongside Matt and our team.”
McFarlane joined Summit Golf Brands in 2016 and most recently served as SVP, Co-Head of the Americas after progressing through regional and national sales leadership roles. With 20+ years of golf industry experience spanning both the buy-side as a PGA Professional and the sell-side in golf apparel sales and management, he will help guide the company’s global wholesale strategy while assuming additional geographic responsibilities within domestic green-grass, including oversight of management groups and multi-property destinations.
“The opportunity to be a part of the growth of Summit Golf Brands the last 10 years has been incredibly rewarding,” said Matt McFarlane, SVP, Co-Head of Global Sales. “Most importantly, I am proud of our team and what our company stands for within the game of golf.”
About Summit Golf Brands
Summit Golf Brands is a leading provider of premium golf and lifestyle apparel, renowned for its commitment to quality, innovation, and style. With a portfolio of iconic brands including B. Draddy, Zero Restriction, and Fairway & Greene, Summit Golf Brands continues to set the standard for performance-driven, fashion-forward golf apparel. Their wholesale distribution network extends across 25 countries and encompasses over 3,500 premier clubs and resorts worldwide. Summit Golf Brands stands out for its vertical integration, ensuring unparalleled fulfillment and product decoration capabilities. This is made possible through the utilization of over 200 embroidery heads, housed within their expansive facilities spanning more than 75,000 square feet, located in both Madison and Barneveld, Wisconsin. For more information, visit bdraddy.com, zerorestriction.com, and fairwayandgreene.com, and follow their brands on Instagram: @bdraddy, @bdraddywomen, @zerorestriction, and @fairwayandgreene.
Media Contact:
Thomas De Stio, Summit Golf Brands, 516-236-7973, tdestio@summitgolfbrands.com
