NEW YORK – Summit Golf Brands, the parent company of B. Draddy, Fairway & Greene, and Zero Restriction, and The King & Prince Golf and Beach Club on St. Simons Island, Georgia, have launched an exclusive retail partnership.
The agreement marks another national partnership for Summit Golf Brands, following its most recent with Rodeo Dunes. At The King & Prince, Summit Golf Brands will curate select product categories in the pro shop from its brand portfolio.
A comprehensive transformation of The King & Prince’s golf course and practice facilities, led by acclaimed designer Beau Welling, is currently underway with an anticipated re-opening for members in November. The transformation is being led by owner South Street Partners in partnership with Northview Hotels & Resorts, which manages The King & Prince and is overseeing the property’s broader repositioning, which includes The King & Prince Beach and Golf Resort and The King & Prince Golf and Beach Club. Together, the teams are working to reestablish The King & Prince as one of the Southeast’s premier coastal golf and social club experiences.
South Street Partners is one of the largest owners and operators of private residential club and resort communities in the United States, with a portfolio that includes Kiawah Island, Palmetto Bluff, The Cliffs, Barnsley Resort, The Beckwith-Crested Butte, The King & Prince Beach and Golf Resort, PGA National Resort, Arizona Biltmore, Sawgrass Marriott Resort and Spa, Naples Grande, Crystal Springs Resort, Solé Miami and Residences at Salamander.
Summit Golf Brands is working closely with The King & Prince and Northview teams to create a new golf shop that aligns with the craft and character of the club’s concurrent clubhouse renovation. The build, which is expected to be completed in November, includes a custom layout and fixtures, a curated cross-brand assortment, and product development exclusive to the property. This reflects an expanding scope of what’s possible in a Summit Golf Brands retail partnership: full-service buildout, tailored merchandising, and product designed specifically for The King & Prince Golf and Beach Club.
The partnership will extend beyond the golf shop, with Summit Golf Brands outfitting club staff and supporting select club events and activations. Summit Golf Brands will also collaborate with the Club on grand-opening programming, social content and ambassador initiatives.
“This is exactly the kind of partnership we look for,” said Matt McFarlane, SVP Sales, Co-Head of Global Sales at Summit Golf Brands. “The King & Prince has an extraordinary history, a clear vision for its next chapter, and an ownership group that shares our commitment to quality. The transformation underway gives us an opportunity to create something distinctive for the Club and its members, and we’re proud to be part of what comes next.”
“The Summit Golf Brands collection aligns naturally with the relaxed, welcoming club environment we’re creating at The King & Prince,” said Chris Randolph, Managing Partner at South Street Partners. “We’re excited to work together as we shape a golf experience that reflects the character of the Club and the spirit of life on St. Simons Island.”
About Summit Golf Brands
Summit Golf Brands is a leading provider of premium golf and lifestyle apparel, renowned for its commitment to quality, innovation, and style. With a portfolio of iconic brands including B. Draddy, Zero Restriction, and Fairway & Greene, Summit Golf Brands continues to set the standard for performance-driven, fashion-forward golf apparel. Their wholesale distribution network extends across 25 countries and encompasses over 3,500 premier clubs and resorts worldwide. Summit Golf Brands stands out for its vertical integration, ensuring unparalleled fulfillment and product decoration capabilities. This is made possible through the utilization of over 200 embroidery heads, housed within their expansive facilities spanning more than 75,000 square feet, located in both Madison and Barneveld, Wisconsin. For more information, visit bdraddy.com, zerorestriction.com, and fairwayandgreene.com, and follow their brands on Instagram: @bdraddy, @bdraddywomen, @zerorestriction, and @fairwayandgreene.
About The King & Prince Golf and Beach Club
The King & Prince Golf and Beach Club is a reimagined private club experience on St. Simons Island, Georgia, offering a relaxed and welcoming approach to modern coastal golf. Set among tidal marshes and ancient oaks, the Club is designed for connection, playability and time well spent on and off the course. Ahead of its 2026 reopening, the Club is undergoing a full transformation, including a redesigned course by Beau Welling Design and a reimagined clubhouse. Members enjoy access to the Club and The King & Prince Beach and Golf Resort, both of which were acquired by South Street Partners in 2024.
Media Contacts
Thomas De Stio, Summit Golf Brands, 516-236-7973, tdestio@summitgolfbrands.com
Stephen Reynolds, Magrino PR, 703-344-6031, kingandprince@magrinopr.com
