NEW YORK, NY, – Summit Golf Brands (“SGB”), the leading manufacturer of high-end golf apparel and sportswear, is pleased to announce the hiring of Thomas De Stio as Chief Marketing Officer. De Stio will oversee all elements of SGB’s ecommerce and marketing strategy and execution across each of their premium apparel brands: B. Draddy, Zero Restriction, Fairway & Greene, and EP New York. Based out of SGB’s New York City headquarters, the CMO position is a new role within the company’s executive leadership team where he will report into the company’s President, Jack Lessing.
Of the hire, Lessing said, “Thomas has a track record of success everywhere he has been. He drives innovation in digital marketing and growth in e-commerce by putting the customer first. He is joining Summit Golf Brands at a time where we have a lot of momentum, industry leading product innovation, and compelling stories to tell.” Lessing continued, “Above all, Thomas is a strong culture fit within our organization where he will lead integral departments of our business.”
De Stio brings with him over ten years of experience in leadership roles across the digital commerce space, including iconic, luxury apparel brands such as Tom Ford, Loro Piana, and Gucci. He specializes in overseeing the entire spectrum of digital business operations, from concept and strategy development to execution and performance analysis. Most recently, he was the Head of Global Digital & Ecommerce at LoveShackFancy, where he drove significant growth in their online business and brand awareness.
On his new role, De Stio said, “I’m truly excited to join Summit Golf Brands as Chief Marketing Officer. This is an incredible opportunity to contribute to a company with strong momentum and a commitment to innovation and growth. I’m eager to leverage my experience in digital and ecommerce to elevate our brands, enhance our customer experience, and drive our business into the future. I look forward to working closely with the talented team at Summit Golf Brands to build on the success already in place and explore new opportunities for continued growth.”
The addition of a CMO role is just the latest exciting development in an already transformative year for Summit Golf Brands. B. Draddy and Zero Restriction recently unveiled the U.S. and International Team uniforms for the 2024 Presidents Cup; B. Draddy has signed on as the Official Apparel of the Metropolitan (NY) Golf Association, and Zero Restriction is a Proud Partner of the NFL’s New York Giants. The company’s collegiate license portfolio spans over 125 colleges and universities, with 31 professional brand ambassadors competing across the PGA, LPGA, Korn Ferry, and Champions Tour. Additionally, SGB continues to bolster its operational and service excellence with added resources in team members, product offerings, and industry-leading production timelines.
About Summit Golf Brands
Summit Golf Brands is a leading provider of premium golf apparel, renowned for its commitment to quality, innovation, and style. With a portfolio of iconic brands including B. Draddy, Zero Restriction, Fairway & Greene, and EP New York, Summit Golf Brands continues to set the standard for performance-driven, fashion-forward golf apparel. Their wholesale distribution network extends across 25 countries and encompasses over 3,500 premier clubs and resorts worldwide. Summit Golf Brands stands out for its vertical integration, ensuring unparalleled fulfillment and product decoration capabilities. This is made possible through the utilization of over 200 embroidery heads, housed within their expansive facilities spanning more than 75,000 square feet, located in both Madison and Barneveld, Wisconsin.
