NEW YORK, NY – Zero Restriction and Fairway & Greene, leading brands in high-end golf apparel and activewear under Summit Golf Brands, proudly announce their partnership with the World Champions Cup as the official apparel providers. This landmark collaboration marks the inaugural World Champions Cup, a PGA TOUR-sanctioned event set to host international golf champions in a groundbreaking three-team, three-day stroke play tournament at the prestigious Concession Golf Club in Bradenton, Florida.
The World Champions Cup will feature many legends of the game, including Hall of Famers and major champions, divided into Team International, Team Europe, and Team USA. As the tournament’s official apparel provider, Summit Golf Brands is excited to support two of their esteemed brand ambassadors: Darren Clarke, captain of Team Europe, and participant Colin Montgomerie. Noteworthy additions to the competition also include Jim Furyk, Team USA captain, who will also captain Team USA at the 2024 Presidents Cup.
Throughout the week-long event, the Summit Golf Brands team will be on-site, showcasing their brands through various activations and retail opportunities. The World Champions Cup further solidifies Summit Golf Brands’ presence at major golf events, following the outfitting of Team USA in the last two Presidents Cup events and the outfitting both Team USA and Team International for next year’s Presidents Cup at Royal Montreal.
Chad Delp, President & CEO, expressed enthusiasm about the partnership, stating, “When we learned about the World Champions Cup, we were immediately interested. We are proud to align Fairway & Greene and Zero Restriction with this inaugural competition of iconic golfers at a world-class venue. Team USA, Team Europe, and Team International will each have curated outfit scripting that will showcase the expansive product offerings across each of these brands.”
Having been the preferred golf apparel and outerwear for elite players for the last 30 years, both Fairway & Greene and Zero Restriction offer precisely what the participating champions need for utility, function, and style. With unpredictable weather conditions and challenging rounds expected throughout the WCC competition, the consistency, dependability, and performance characteristics provided by these brands will allow each player to perform at their best.
About Fairway & Greene
Since 1995, Fairway & Greene has represented the full history of golf, from the clubhouse to the course and beyond. Their heritage-inspired clothing collections for men and women honor the authentic tradition of the game by drawing from its most storied players and moments. Quality, style, attention to detail and versatility are the hallmarks of their design. Fairway & Greene is part of the Summit Golf Brands family of brands, in addition to B. Draddy, Zero Restriction and EPNY.
About Zero Restriction
Drawing on 30 years’ experience as pioneers in performance golf apparel, Zero Restriction offers a full breadth of industry leading apparel. The brand was selected to outfit Team USA in the last two Presidents Cup events and will continue the partnership as the official apparel provider for the 2024 Presidents Cup.
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