Top UK golf product distributor brings 360-degree approach to marketing, promoting brands
Wixom, MI – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, proudly names Watford, England-based JS Golf Brands as the sole distributor of its product line in the United Kingdom sales territory, effective January 1, 2025.
Working with a single distributor in this vital golf market gives SuperStroke a turnkey distribution partner with a vested interest in its sales, marketing, branding, social media and product education processes. JS Golf Brands has a 30-year history of representing many top golf brands in prime product categories, including longtime grip leader Lamkin Grips, a 100-year-old golf industry stalwart that was purchased by SuperStroke earlier in 2024.
“Our SuperStroke team is incredibly confident in JS Golf Brands’ ability to help grow our market share and brand loyalty throughout the UK,” said Ian Zubkoff, SuperStroke’s Executive Vice President. “The JS team is thorough in its process of being an extension of the brands it represents. SuperStroke’s marketing and branding efforts will be supercharged with this exceptionally talented and hardworking organization in our corner. We are excited for what lies ahead with JS Golf Brands as our distributor.”
SuperStroke’s putter and golf club grip lines are a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to the latest materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market. Similarly, SuperStroke’s golf club grip line is the product of tireless design and uses the market’s finest, most comfortable, responsive, and durable materials.
“Our team is honored and excited to work with SuperStroke, a fantastic golf brand at the forefront of putter grip innovation and poised to make a tremendous impact on the industry with golf club grips,” says JS Golf Brands’ Sales Director Bijal Patani. “We take a 360-degree approach to promoting the brands we work with, from being an extension of their marketing and branding process, product education, point-of-sale displays, and social media because the companies we choose to work with are the very best in their product category.”
SuperStroke’s latest groundbreaking putter grip offering is the Zenergy line, with breakthrough design features including:
Enhanced SPYNE™ Technology – The new SPYNE™ Technology has an improved, embossed ridge along the grip underside, engineered to make it easier to square the face at impact.
New Multi-Zone Texturing – Strategically placed texture in high-sensory areas is designed to optimize feedback and comfort from the incredibly soft polyurethane outer layer.
No Taper Technology – Patented No Taper design minimizes grip pressure with an advanced parallel design that lets golfers quiet their hands and add consistency to their stroke.
Tech-Port – Located at the top of SuperStroke grips, Tech-Port allows golfers to easily add game-improvement options including the patented CounterCore weight system and performance tracking sensors.
“JS Golf Brands, with its experience, thorough business approach, and sterling reputation, is the ideal partner to champion the SuperStroke brand in the UK, as we take our product line and consumer awareness to the next level in this crucial golf market,” said SuperStroke Founder and CEO Dean Dingman.
For more details on SuperStroke’s range of innovative golf grips and to keep up with the latest news from the company, visit https://superstrokeusa.com.
ABOUT JS GOLF BRANDS
JS Golf Brands is a family-operated, multi-brand international distributor of premium golf products. Characterized by an unwavering commitment to quality, innovation and maintaining long-term partnerships with brands and retailers, JS has a 30-year history of working with some of the golf industry’s most-respected brands.
Over the past three decades, the company has expanded its product selection to 2,000+ SKUs across more than 15 brands to provide one of the most comprehensive golf product ranges across the UK and parts of Europe. JS Golf Brands takes a 360-degree approach to championing golf brands with full-scale sales, marketing and product education, serving as an extension of the top-in-class brands the company represents.
ABOUT SUPERSTROKE
Since launching the first line of oversized putter grips in 2009, SuperStroke’s mission has been to help golfers make every swing and every stroke the best it can be. This commitment to offering high-performing, innovative products has helped SuperStroke users earn $500+ million on major professional tours around the world, as well as propelling amateurs to shoot their career-low rounds.
In addition to custom grips, SuperStroke offers a full range of officially licensed products to help golfers show their team spirit on the course. This includes putter and club grips from NCAA, NFL, and NHL teams.
One of the most trusted brands on all major tours around the world, SuperStroke’s team of ambassadors includes three-time major champion Jordan Spieth, eight-time PGA TOUR winner Patrick Cantlay, 2019 PGA TOUR Rookie of the Year Sungjae Im, world-renowned putting coach Phil Kenyon, and 2015 PGA of America Teacher of the Year Cameron McCormick. In addition to the company’s beloved putter grips, SuperStroke offers a full lineup of club grips allowing golfers to experience the benefits of SuperStroke technology in every shot.
Visit https://superstrokeusa.com/ for more information.
Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com
