Veteran Golf Industry Executive Brings Over Three Decades of Expertise to Strengthen Vendor Education and Partnerships
Rocklin, CA – The Association of Golf Merchandisers (AGM) proudly announces the appointment of Susan Shade, Executive Vice President of Golf Sales for Tharanco Lifestyles, to the AGM Vendor Advisory Board. Shade brings a wealth of experience and industry insight, enhancing AGM’s commitment to excellence in golf retail merchandising.
With over 30 years of professional management in the apparel, golf, fitness, and e-commerce industries, Susan Shade’s extensive background includes leadership roles at TGW.com, Golfsmith, Callaway, Tommy Hilfiger, Tehàma, and Izod. Her expertise in sales growth, merchandising strategy, and brand development makes her an invaluable addition to AGM’s Vendor Advisory Board, which is instrumental in shaping the future of golf merchandising.
In her current role at Tharanco Lifestyles, Shade oversees the golf division, which includes renowned brands such as Dunning Golf, GN Collection, and Tourney. Tharanco Lifestyles, established in 2009 by industry veterans Haresh Tharani and Michael Setola, has been a driving force in apparel sourcing and brand development, distributing the Greg Norman Collection to over 50 countries worldwide. The company’s other notable brands, Dunning Golf, Tourney, and Nick Graham Clothing, further cement its status as a leader in the global market.
“I’m extremely pleased to be a more integral part of the AGM organization that continues to provide excellent tools to advance leadership within the golf industry,” said Shade.
“We are thrilled to welcome Susan to the AGM Vendor Advisory Board,” added Jennifer Morton, CEO of AGM. “Her deep expertise and visionary leadership in the golf and apparel industries will be a tremendous asset as we continue to elevate retail and build strong vendor partnerships.”
Shade’s career is distinguished by her ability to drive growth and innovation. As VP of Merchandising at TGW.com, she was responsible for $110 million in e-commerce sales. At Fletcher Leisure Group, she successfully launched Tommy Hilfiger Golf into the U.S. and European markets. Her experience managing multi-million-dollar P&L accounts and launching successful private-label initiatives will be key in her role with AGM.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM) is an international professional association with more than 800 buyer members and over 190 vendor partners, all committed to advancing excellence in golf merchandising. AGM strengthens the industry by offering top-tier educational content and creating valuable networking opportunities. Through its annual events and ongoing educational initiatives, AGM fulfills its mission to cultivate retail excellence in the golf industry by providing comprehensive education, fostering meaningful connections among merchandisers, sales representatives, and vendors, and building lasting partnerships that drive success.
For more information, visit https://agmgolf.org/
Media Contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
About Tharanco Lifestyles
Industry veterans Haresh Tharani and Michael Setola created Tharanco Lifestyles LLC in 2009 with the master license acquisition for Greg Norman Collection. The partnership offers emerging and established brands a strong and resourceful operations platform with deep experiences in apparel sourcing and brand building in the domestic and international markets. In addition to distributing the Greg Norman Collection to more than 50 countries worldwide, the company also owns Dunning Golf, Tourney, and Nick Graham Clothing.
Media Contact: Annmarie Dodd, (646) 840-5228, annmarie.dodd@tlifestyles.com
