Known for its witty humor, SWAG Golf brings its signature voice to new partnership announcement with 4Aces GC
NEW YORK – 4Aces GC of the LIV Golf League today announced a partnership with SWAG Golf for the 2026 season, bringing one of golf’s most distinctive, culture-driven brands into the League’s team ecosystem. Widely recognized for its bold aesthetic and irreverent, modern take on the game, SWAG Golf has built a loyal following by reshaping how golf is seen, shared, and experienced. As part of the collaboration, 4Aces will use SWAG’s signature headcovers and accessories in competition throughout the season, uniting performance, personality, and contemporary golf culture on a global stage.
Separately, yesterday SWAG Golf released a short-form video acknowledging the partnership in its trademark tongue-in-cheek style. The content aligns with SWAG’s established brand voice and was shared organically across digital platforms, generating early attention around the collaboration.
Captained by two-time major champion Dustin Johnson alongside Thomas Pieters and Thomas Detry, the 4Aces will kick off the 2026 LIV Golf season February 4-7 at Riyadh Golf Club in Riyadh, Saudi Arabia. Their new partnership with SWAG Golf reflects a shared identity built around confidence, individuality, and redefining what modern professional golf looks like.
“SWAG understands modern golf culture,” said Johnson, Captain of 4Aces. “As they clearly demonstrated yesterday, they bring personality to the game which is met with premium design and confidence in everything they do. That aligns with how the 4Aces compete and how LIV Golf is evolving the game on a global stage.”
The partnership positions SWAG Golf at the intersection of elite competition and lifestyle culture, aligning with LIV Golf’s global platform and the 4Aces’ reputation for performance-driven excellence with modern edge. Throughout the 2026 season, fans will see custom SWAG designs integrated into tournament play, combining high-performance golf with a style that feels current, confident, and authentic.
“We’re beyond excited to be on the bags of the 4Aces,” said Nick Venson, Founder and CEO of SWAG Golf. “We got a curveball on Monday, but this is what our brand is about – having fun with whatever the game throws at you. Dustin Johnson, Thomas Pieters and Thomas Detry were all fans of SWAG before we became partners for that very reason. I think it’s obvious today that they’ve completely embraced our style and ‘Don’t Give a Putt’ attitude. We’re so excited for fans to see all the great headcovers they’ll be repping this season.”
Tickets for LIV Golf’s 2026 Season are available now at LIVGolf.com. For the full 2026 schedule and musical lineup, visit LIVGolf.com/schedule.
About 4Aces GC
4Aces GC is LIV Golf’s entertainment powerhouse, a team defined by dominance, presence, and primetime performance. Anchored by the leadership of former world No. 1 Dustin Johnson, the 4Aces bring an unmistakable aura to every stage they step onto, blending elite competition with showmanship in a sport built for pressure moments. The 4Aces embrace golf’s biggest stages and highest stakes, setting the standard for excellence on and off the course.
Instagram: @4acesgc
X: @4AcesGC_
YouTube: @4AcesGC
Facebook: 4Aces GC
About LIV Golf
Now in its fourth season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the world. As the first truly global golf League, LIV Golf is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly 900 million households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts.
In 2022, LIV Golf launched The International Series, which features elevated events in world-class destinations. Sanctioned by the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.
About SWAG Golf
Headquartered in Northbrook, Ill., SWAG Golf has produced unparalleled headcovers, precision-made putters, bespoke accessories and quality apparel since its inception in 2018. With a Don’t Give A Putt™ attitude, SWAG Golf has built a reputation as one of the most sought-after companies in the golf space. With a typical sell-out time of mere minutes, SWAG has a loyal following and continues to expand its presence in the golf community and beyond. The company has several high-profile partnerships including The United States Ryder Cup Team, Instagram sensation Paige Spiranac, MLB Hall of Famer Ken Griffey Jr., 3X World Series Champion Jon Lester and, most recently, 4Aces GC which features two-time major champion Dustin Johnson. At swaggolf.com, fans can also get their favorite Officially Licensed MLB, NFL, Ryder Cup and WWE headcovers. For the latest product releases follow at @SwagGolfCo on Instagram, Facebook and X.
Media Contacts:
Madelyn Flax
madelyn.flax@livgolf.com
