New Partnership will bring branded events and gear from SWAG, EP, Hometown Brands and Rewind Golf to Troon golfers
Scottsdale, Ariz. – Troon Partners Network, a division of Troon®, the leader in providing golf and club-related leisure and hospitality services, today announced SWAG Golf and its family of brands, as the company’s newest Preferred Partner.
As part of a multi-year partnership, SWAG and its brands will bring events and gear to Troon golfers across the country, with the company’s headcovers and more featured in physical Troon pro shops. Additionally, SWAG and its other brands will receive feature placement via the Company’s Shopify Collective, further networking with Troon’s highest-value consumers.
SWAG brands include:
- SWAG: Bespoke pieces, including headcovers, bags and coolers, for clubs and events.
- EP: Fully customizable items for shops.
- Hometown Brands: Officially licensed accessories featuring all teams from the NFL, NHL, MLB and across the NCAA.
- Rewind Golf: Officially licensed accessories featuring cult classic titles – Happy Gilmore, Ace Ventura, Big Lebowski, Tommy Boy, Caddyshack & many more.
The SWAG Golf story is truly unique. The Company started with four friends in a 2,500 square foot unit in Northbrook, Illinois, with the idea of making badass putters and headcovers like the world has never seen. Over the course of the next several years, SWAG continued to design products that challenged the status quo of the golf industry. Designs centered around skulls, playing cards and nostalgic pop culture, using neon thread and materials, and always adding a pair of sunglasses when possible, made SWAG what it is today.
“We are thrilled to welcome SWAG Golf to the Troon Partners Network, as they offer a broad range of products that align perfectly with Troon golfers at all levels,” said Ryan Pensy, Vice President of Strategic Partnerships, Troon Partners Network. “Through direct marketing and networking across our worldwide portfolio of properties, SWAG will enjoy custom programming to promote their products, programs and services.”
“Partnering with Troon is a great fit for SWAG Golf and our family of brands, our line-up of products and our unique styling and image,” said Griffin Glatt, Chief Revenue Officer of SWAG Golf. “SWAG has never been about blending in. We’ve always pushed the culture side of golf forward, and it’s exciting to work with Troon to deliver the performance golfers expect at the highest level.”
SWAG Golf is the latest company to join the Troon Partners Network. From golf, sports and leisure brands to the airline, automotive, food and beverage, and financial services sectors, Troon partners can secure exclusive status that provides direct marketing to millions of golfers every day. Today, through Troon Partners Network, companies/brands enjoy a range of partnership levels, from preferred to official status, and receive custom programming designed to fit the marketing needs of each respective product or service being offered.
Adds Pensy, “Troon Partners Network has grown significantly during the past several years with a stable of both endemic and non-endemic companies/brands joining our platform to connect with our serious, avid golfers. Whether large or small, we cater to each company/brand individually and design high-impact marketing programs and activations to elevate their image and awareness through our various golf, leisure and hospitality audiences.”
For more information on marketing programs available through Troon Partners Network, contact Sabrina Hale at sabrina.hale@troon.com.
About Troon
Troon is the world’s largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries. In addition to private, daily fee, resort and municipal golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.
About SWAG Golf
Headquartered in Northbrook, Ill., SWAG Golf has produced unparalleled headcovers, precision-made putters, bespoke accessories and quality apparel since its inception in 2018. With a Don’t Give A Putt™ attitude, SWAG Golf has built a reputation as one of the most sought-after companies in the golf space. With a typical sell-out time of mere minutes, SWAG has a loyal following and continues to expand its presence in the golf community and beyond. The company has several high-profile partnerships including The United States Ryder Cup Team, Instagram sensation Paige Spiranac, MLB Hall of Famer Ken Griffey Jr., and, most recently, Bryson DeChambeau & Kevin Hart. At swaggolf.com, fans can also get their favorite Officially Licensed MLB, NFL, Ryder Cup and WWE headcovers. For the latest product releases follow at @SwagGolfCo on Instagram, Facebook and X.
Media Contact:
Rob Myers
Troon
480.477.0506
rmyers@troon.com
