-The 2025 Women’s Spring/Summer Collection received positive feedback from both buyers and media representatives who attended the event-
MONTRÉAL, CA – Swing Control, known for its performance golf wear suitable for both on and off the course, unveiled its 2025 Spring/Summer (SS25) Women’s Collection at the 2024 PGA Buying Summit in Frisco. The event took place at the Omni PGA Frisco from July 29th to July 31st.
“Having buyers appreciate and purchase a new collection at a show is always gratifying, and that’s exactly what occurred at the 2024 PGA Buying Summit in Frisco,” said Swing Control Brand Manager Josh Mark. “Our lead designer crafted the SS25 collection to enable buyers to seamlessly merchandise and sell alongside the existing Swing Control inventory. The strategy was well-received by the buyers, which we believe led to their immediate purchase.”
The eagerly awaited SS25 Collection expands on the company’s top-selling AW24 Collection for women. This new season’s assortment showcases breathable, moisture-wicking materials in bold colors and modern designs that pair seamlessly with items from the AW24.
The SS25 Collection features the innovative Velocity and Airspun performance fabrics, which come with UPF50 UV protection, moisture-wicking, and cooling properties, ensuring that golfers remain cool and comfortable under the sun. The collection offers tailored fits, chic silhouettes, and distinctive designs that provide enhanced range of motion, making the transition from the fairway to the clubhouse seamless.
“Furthermore, the SS25 Collection’s dresses were a remarkable success at the show. The media praised the retro chic Pique Polo dress and the Infinity Dress, both of which made an instant impression. We plan to expand our collections to include more dresses and team-inspired pieces,” added Mark.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors, and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, formerly known as Twitter, Instagram and Facebook.
About Swing Control:
Swing Control is an international golf apparel and lifestyle brand with headquarters in Montréal, Canada. Its origins evolved from a lifelong love of golf combined with a fierce passion for fashion. The founders who manufactured women’s clothing in the late seventies and eighties observed that there was a real need in golf for performance-ready gear that was also fashionable and sophisticated, so in 2009 the company evolved into Swing Control.
The Swing Control motto, “Where fashion meets function” describes the golf lifestyle apparel line perfectly. The company’s focus is in hitting that perfect balance between fashion and function at the core of every collection. For more information, please visit the Swing Control website at www.swingcontrol.com.
MEDIA CONTACT:
Vanessa Marie Price, President of Read the Greens GOLF Media, Inc. VanessaMarie@readthegreensgolfmedia.net
