Revolutionizing Women’s Golf with Education, Style, and Empowerment
MONTRĖAL, CA. – Swing Control, the fashion-forward brand renowned for its tailored performance wear, is proud to announce its involvement in two pivotal sessions at the 2025 PGA Show in Orlando. The first session, Empowering Women in Golf: Leveraging Experiential Learning to Address Critical Mental, Emotional, and Social Needs, will take place on Thursday, January 23, from 11:00 AM – 12:00 PM in Room W230 D, OCCC. The second, an open panel discussion titled Growing Her Game: How to Attract, Engage, and Retain Female Golfers, is scheduled for Thursday, January 23, at 2:15 PM on the Clubhouse Stage, Booth #2273.
These sessions are presented in collaboration with Swing Control brand ambassadors Dr. Shannon Reece, Sports Psychologist, Founder of Training for Optimal Performance, and host of the She Talks Birdie podcast, and Marcela Smith, Director of Girlfriends Guide to Golf. Both Reece and Smith will showcase the brand’s Autumn/Winter 2025 collection during the sessions, underscoring Swing Control’s commitment to confidence-building initiatives and fostering inclusivity in women’s golf.
The seminar, Empowering Women in Golf, explores groundbreaking strategies to create supportive, inclusive golf environments for female players. Topics include mindset training, stress management, and community-building techniques that help players navigate the game with confidence and ease. Dr. Shannon Reece and Marcela Smith will share actionable insights from their experiential learning programs, such as The More Confident Golf Experience, which have transformed the way women approach the game, reducing fear and hesitation while fostering a sense of camaraderie and empowerment.
The panel discussion, Growing Her Game: How to Attract, Engage, and Retain Female Golfers, provides an in-depth exploration of strategies to boost women’s participation in golf. Key topics include breaking down common barriers like intimidation and time constraints, building welcoming and educational club environments, and leveraging creative partnerships to attract new players. The session will also address long-term retention tactics such as beginner programs, rules education, confidence training, and community-building efforts that inspire sustained engagement. Moderated by Reece and Smith, this session promises actionable insights for golf professionals looking to make their clubs true destinations for women golfers.
Swing Control’s collaboration with Reece and Smith stems from a shared dedication to empowering women. By combining expertise in sports psychology, golf education, and high-fashion performance wear, this partnership represents a bold step towards reimagining what it means to support women in golf. The brand’s meticulously crafted designs will take center stage during the events, demonstrating how functional elegance can enhance not only performance but also confidence.
Swing Control invites media, buyers, and attendees to visit Booth #5173 to explore its Autumn/Winter 2025 collection and learn more about its mission to redefine women’s golf apparel. The booth will feature an exclusive preview of the collection that blends tailored sophistication with technical innovation, catering to women who demand the perfect balance of function and style. For those unable to attend these events, please reach out to Josh Mark at Josh@swingcontrol.com to learn more about the collection and request additional details.
For additional details or to schedule a personal presentation of the new Autumn/Winter Collection at the PGA Show in Orlando, please contact Josh Mark, Director of Sales, at Josh@swingcontrol.com or please book here:
https://app.simplymeet.me/swingcontrol/30min-9iert?day=2025-01-22
For more details on the educational sessions visit:
For media appointments with Vanessa Price or Caitie Barber-Owona, please reach out to
VanessaMarie@readthegreensgolfmedia.net or Caitiereadthegreens@gmail.com.
For more information about Swing Control, visit www.swingcontrol.com.
About Swing Control:
Swing Control is an international golf apparel and lifestyle brand with headquarters in Montréal, Canada. Its origins evolved from a lifelong love of golf combined with a fierce passion for fashion. The founders who manufactured women’s clothing in the late seventies and eighties observed that there was a real need in golf for performance-ready gear that was also fashionable and sophisticated, so in 2009 the company evolved into Swing Control.
Swing Control’s motto, “Where style meets performance and function,” aptly captures the essence of their golf lifestyle apparel. The brand is dedicated to achieving the ideal equilibrium of fashion and functionality in every piece of their collection.
For more information, please visit the Swing Control website at www.swingcontrol.com.
MEDIA CONTACT:
Caitie Owona – Director of Communications, Read the Greens, GOLF Media Inc.,
Vanessa Marie Price, President of Read the Greens GOLF Media, Inc.