– Industry Leaders Champion Women’s Golf Through Education, Engagement & Elevated Style –
MONTRĖAL, CA. – Swing Control, the fashion-forward brand redefining high-quality golf apparel, proudly acknowledges the ongoing contributions of brand ambassadors Dr. Shannon Reece and Marcela Smith in championing women’s golf. Building upon their impactful presence at the 2025 PGA Show in Orlando, where they co-presented the acclaimed “Empowering Women in Golf” education session, Reece and Smith have continued to drive initiatives that foster confidence and inclusivity among female golfers.
Their collaborative program, the More Confident Golf Experience, exemplifies this commitment. This one-day golf school is meticulously crafted to provide golfers of all levels with targeted training in golf rules and mindset, empowering participants to eliminate common mistakes and play with greater confidence and consistency. By focusing on both the mental and technical aspects of the game, the program addresses the unique challenges faced by female golfers and promotes a culture of empowerment and support.
Swing Control’s sophisticated yet functional designs were a perfect complement to Reece and Smith’s presence at the show. The Spring/Summer & Autumn/Winter 2025 Collections were on full display throughout the event, showcasing innovative performance fabrics, tailored fits, and timeless styles that seamlessly transition from the course to business meetings, events, and everyday life.
Dr. Reece, a renowned sports psychologist and founder of Training for Optimal Performance, brings her expertise in mental strategies to help golfers play free from fear and distraction. Marcela Smith, director of Girlfriends Guide to Golf, holds a U.S.G.A. Advanced Rules Certification, and specializes in teaching golf rules and course behavior to women, to help them feel more welcome on the course, and gain confidence.
“The 2025 PGA Show in Orlando was an incredible experience, and I was thrilled to see such enthusiasm for our panel discussion and education session,” said Dr. Shannon Reece, sports psychologist and founder of Training for Optimal Performance. “Marcela and I were delighted by our strong attendance and the positive feedback, including comments like ‘Great session!’ and ‘Very engaging!’ It’s inspiring to know that our mission to empower more women in golf resonates with so many. A standout moment for me was connecting with Swing Control’s talented and supportive team, whose commitment to elevating women’s golf aligns perfectly with mine. I also had the pleasure of reconnecting with wonderful clients and fellow business owners who are making a meaningful impact on the game for women. I look forward to future opportunities to share valuable insights with PGA Professionals.”
Reece and Smith’s session emphasized the power of experiential learning to address the mental, emotional, and social needs of women in golf, reinforcing Swing Control’s mission of confidence through both functionality and style. Their inspiring discussion underscored the importance of inclusive, forward-thinking programs designed to uplift female players and professionals at every level of the game.
“Walking through the PGA Show and seeing the incredible energy at the Swing Control booth was truly special,” said Smith. “I feel comfortable and confident in their pants, dresses and skorts, whether I am on the course, speaking on stage, or having brunch with friends. I always enjoy teaching with Shannon and it was great to see so many PGA Professionals engaged in the conversation about growing the game by helping women feel included and welcome.”
Their collaboration with Swing Control at the PGA Show was more than a fashion statement—it was a shared platform for advancing women’s roles in golf. By aligning with a brand that prioritizes both performance and inclusivity, Reece and Smith continuously help spotlight how style can serve as a powerful tool for confidence and connection in the sport.
“Shannon and Marcela’s dedication to uplifting women in golf mirrors our own mission,” said Josh Mark, Director of Sales for Swing Control. “Their voices, presence, and passion at the PGA Show and beyond continue to inspire. We’re proud to support them and to be part of the larger movement toward making golf more accessible, empowering, and stylish for women everywhere.”
As the movement for inclusivity in golf continues to gain momentum, Swing Control remains committed to supporting industry leaders like Dr. Shannon Reece and Marcela Smith, who are shaping the future of the sport through education, mentorship, and advocacy.
For more on Dr. Shannon Reece’s expertise in sports psychology and her podcast, visit www.TrainingforOptimalPerformance.com and listen to She Talks Birdie.
To learn more about Marcela Smith and her work in helping women feel more welcome in golf, visit Girlfriends Guide to Golf.
For more information on Swing Control’s latest collections, visit www.swingcontrol.com.
About Swing Control:
Swing Control is an international golf apparel and lifestyle brand with headquarters in Montréal, Canada. Its origins evolved from a lifelong love of golf combined with a fierce passion for fashion. The founders who manufactured women’s clothing in the late seventies and eighties observed that there was a real need in golf for performance-ready gear that was also fashionable and sophisticated, so in 2009 the company evolved into Swing Control.
The brand is dedicated to achieving the ideal equilibrium of fashion and functionality in every piece of their collection. For more information, please visit the Swing Control website at www.swingcontrol.com.
MEDIA CONTACT:
Caitie Owona – Director of Communications, Read the Greens, GOLF Media Inc., caitiereadthegreens@gmail.com
Vanessa Marie Price, President of Read the Greens GOLF Media, Inc. VanessaMarie@readthegreensgolfmedia.net
