New Apparel Sponsors of Traveling Golfer
PHILADELPHIA, Pa. – There is no doubt that the number one concern of golfers is to play well. But a close second, for many golfers, is to look good … on and off the golf course.
That is the mission of the two affiliated companies – SwingDish and Covel.
SwingDish is the innovative line of women’s sportswear created by renowned athletic apparel designer Tricia Covel. It was launched in 2013 and has taken the golf industry by storm. A luxury women’s golf apparel brand, the focus of SwingDish is to provide revolutionary designs that are functional and feminine for fashion-conscious women.
In 2020, inspired by her husband – country music star Toby Keith – to create a line of men’s sportswear, the Covel brand was launched. The vision was simple, to create a men’s line that outshines the competition in all categories: fit, fabric and design.
Covel shirts and outerwear quickly have become recognized for their fabrics. Covel uses high-tech, luxury performance fabrics that offer SPF 50+ protection, are moisture-wicking, breathable and stretch.
“Simply put, my Covel golf shirts are the most comfortable golf shirts I have ever worn,” explains Traveling Golfer host Tony Leodora. “And the styles are amazing. Every time I go out, wearing a Covel shirt, I receive comments about how good-looking it is.”
Understandably, founder Tricia Covel is very excited by the rapid growth of her company.
“The response that we saw from the golf community when we stepped onto the scene was incredible,” explained Covel. “We watched women get excited about expressing their fashionable side while enjoying an activity that they had come to accept as separate from that. We listened, we learned, we grew quickly.
“We have really built a great community of women through this brand and supported women’s golf through our various initiatives such as sponsoring Women’s Golf Day and hosting NCAA tournament events. Golf is a passion for me, but so is fashion and through SwingDish’s success I’ve learned that I’m not alone in that.”
After the recent addition of a men’s line of sporstwear, the company was able to forge an alliance with the award-winning Traveling Golfer golf and lifestyle television show to become its Official Apparel Sponsor.
“This year is a big year in particular for us with our launch of Covel and we are excited to see where my team can take this brand,” commented the founder of both the men’s and women’s lines. “We feature the same feel-good, high-performance, luxury, tech-fabrics people have come to expect from SwingDish, but designed with men in mind. I’m hoping this line quickly becomes a favorite and begins to build its own community.”
As Official Apparel Sponsor of the Traveling Golfer, show host Tony Leodora will wear the Covel line of golf apparel in the upcoming episodes.
Now in its sixth year, the award-winning Traveling Golfer television show airs as a scheduled weekly feature show on NBC Sports and NBC Sports + throughout four markets in the Northeast and Mid-Atlantic regions. NBC Sports airings are 10:30 a.m. on Sundays, 10 p.m. on Tuesdays and 11 a.m. on Thursdays. NBC Sports + airs the show at 8 p.m. Mondays and Fridays. In addition, the show airs nationally, three times every day, on the new Fun Roads Network (funroads.tv/schedule) – in the San Francisco, Los Angeles, Las Vegas, Salt Lake City, Wichita and Detroit markets. Major expansion of the Fun Roads Network will be announced in September.
The Traveling Golfer also airs a number of times each month on “Rivertalk” on HTC-4 in Myrtle Beach.
The show also airs on the Traveling Golfer network of websites … including The Golf Director Network and The Myrtle Beach Golf Channel (see full list of sites on travelinggolfervideo.com).
As part of every Traveling Golfer show there is the additional feature, “Tech Talk”, hosted by Tour Edge Golf experts, such as President Dave Glod. With years of experience as a club maker, Glod presents an inside look at the research and development of high-quality golf equipment.
Responding to golfers’ never-ending demands to learn more about interesting golf courses and golf resorts across the country and around the world, well-traveled host Tony Leodora created the Traveling Golfer so he could take viewers on video trips to some of the most exciting golf locations. For the fourth time in five years, the show was honored as the No. 1 Golf Television Show in America in the prestigious International Network of Golf awards, presented at the PGA Merchandise Show in January of 2020.
The Traveling Golfer is a series of monthly shows hosted by Leodora, who has 19 years of experience in televised golf. The featured destination stays on the website for one month, before being replaced by a new show. Alternate shows also air in a two-month rotation. All old shows are archived for continued viewing on the YouTube Network and on the home website, www.travelinggolfervideo.com.
For more information about the Traveling Golfer, or to find out how a property can be featured on the show, call TL Golf Services at (610) 721-8186.