ENGINEERED SPECIFICALLY FOR WOMEN, TAYLORMADE GOLF COMPANY ANNOUNCES REFRESHED KALEA™ PRODUCT LINE

Designed to Deliver Maximum Performance Throughout the Set, Next Generation Kalea Features Many of the Company’s Most Notable Performance Technologies

Carlsbad, Calif. – TaylorMade Golf Company, an industry leader in product innovation and technology, announced today the introduction of the new Kalea line, a new complete set of eleven clubs thoughtfully designed utilizing many of TaylorMade’s proven technologies to deliver meaningful performance to female players.

TaylorMade is committed to product performance and creating game-changing products designed to make golfers of all skill levels and swing types better; the introduction of Kalea continues to deliver on this commitment with the new and markedly improved offering. With Kalea, every component has been engineered to deliver easy-to-launch performance through maximum clubhead speed. Every club in the new Kalea set has been meticulously engineered to result in optimal lengths, lofts and proper gapping.

UNDER THE HOOD OF KALEA

Kalea utilizes proven product technologies such as Speed Pocket™ technology that allows for flexibility low on the face for high launch and added forgiveness. Further, a low/back center of gravity provides an easy to launch club with added forgiveness throughout the set. In the metalwoods and irons, a new, softer and lighter Kalea ULTRALITE graphite shaft has been chosen for its softer flex and lighter overall weight, allowing for increased clubhead speed but also contributing to the set’s lighter overall build.

Sold as a package set only, Kalea is comprised of the following clubs, each gripped with Lamkin’s Sonar Lite 38g (woods & irons) and the Lamkin Deep Etched grip (putter):

• Driver 12°
• Fairway Woods 17° (3) and 20° (5)
• Rescue™ 26° (5) and 30° (6)
• Irons 7-PW and SW
• Spider Mini Putter with Pure Roll™ insert

GOLF BAG & ACCESSORIES

Complementing the full set of clubs is a specially designed lightweight 14-way cart bag and headcovers (6 in the set, including putter) that are available in gray/green, charcoal/blue and black/violet colorways.

SPECIFICATIONS, PRICING & AVAILABILITY

Available at retail beginning October 4 2019, TaylorMade’s new Kalea golf clubs will be available as a complete set only (RH & LH available) and carry an MSRP of $1,299.99 USD.

KALEA GOLF BALLS

Rounding out the Kalea product line in 2019 is the introduction of new golf balls, a two-piece ball with a high-energy React™ core, soft ionomer cover and low compression (60), engineered for high trajectory, maximum distance off the tee and soft feel into the green. Available at retail alongside the clubs on October 4, Kalea golf balls will have an MSRP of $19.99 per dozen (USD) and will be offered in white, peach and purple, with the latter two colorways featuring a UV-resistant matte finish.

For more information please contact the TaylorMade Media Team below.

TaylorMade Golf
Press Office
TaylorMadeMedia@mcsaatchi.com
M&C Saatchi Sport and Entertainment

Ryan Lauder
Director of Consumer Engagement
+1 760 918 6000