Upper Arlington, OH — Golf Course Technology Reviews today announced a new episode of the Tech Caddie podcast featuring David Clark, founder and CEO of Easy Tee Golf, a Square-integrated tee sheet and booking engine. In a 52-minute conversation, host Mike Hendrix and Clark unpack how a weekend coding project became a bootstrapped, growing platform focused on ease of use for both operators and golfers.
Clark explains how his product management background at Capital One and Amazon drives Easy Tee’s “reduce cognitive load” approach, why the company prioritized a lightweight Waitlist (v1) feature, and how Reserve with Googleis already responsible for ~13–14% of online tee times across Easy Tee operators.
“My vision is to be the easiest golf course software company to work with,” said David Clark, founder & CEO of Easy Tee Golf. “That means a 30-day free trial with no credit card, intuitive workflows for staff and golfers, and support that responds fast. We should have to earn a course’s business every day.”
“What stood out is how quickly real-world adoption followed simple, modern choices—Square integration, a practical Waitlist, and Reserve with Google,” said Mike Hendrix, host of Tech Caddie and president of smbGOLF. “This is a playbook many smaller and nine-hole facilities can use right now.”
Episode highlights
- Bootstrapped growth: How one post in Square’s seller community led to demos and Easy Tee’s first two green-grass customers.
- ICP reality: Roughly 50% of Easy Tee’s customers are nine-hole courses; many are adopting online booking for the first time.
- Square-first strategy: 100% of current Easy Tee customers use Square; the platform is built modularly for potential future POS integrations.
- Waitlist (v1) live now: Golfers select date, time window, party size, and minimum notice; email alerts include direct booking links. v2 ideas include SMS alerts and auto-booking.
- Reserve with Google performance: ~13–14% of online bookings are flowing through RwG for Easy Tee operators—evidence that fast paths to conversion matter.
- Analytics & SEO: Built-in Google Analytics tagging from landing → booking → confirmation. In some cases, Easy Tee booking pages outrank course sites—often a signal the course website needs modernization.
- Founder ethos: No contracts, transparent pricing, rapid replies (goal: under 1 hour), and a product roadmap driven by operator feedback.
Listen & Watch
- Episode page: https://www.golfcoursetechnologyreviews.org/podcast-episodes/making-golf-tech-easy-david-clark-founder-ceo-of-easy-tee-golf
- YouTube (audio/video): https://www.youtube.com/watch?v=9u5-9EfEoqM
- Apple Podcasts (audio): https://podcasts.apple.com/us/podcast/making-golf-tech-easy-david-clark-founder-ceo-of/id1726612524?i=1000727060656
About Tech Caddie
Tech Caddie is a podcast from Golf Course Technology Reviews that interviews leaders across golf technology—operators, founders, product builders, and investors—covering the tools and strategies that grow revenue, streamline operations, and improve the golfer experience.
About Golf Course Technology Reviews
Golf Course Technology Reviews (GCTR) helps operators and vendors make better technology decisions with independent analysis, market data, and practical playbooks on websites, tee sheets, POS, marketing automation, and AI-readiness. Learn more at GolfCourseTechnologyReviews.org.
About Easy Tee Golf
Easy Tee Golf is a Square-integrated tee sheet and booking engine founded in 2021. The platform emphasizes fast onboarding (10-minute self-setup with a 30-day free trial), intuitive UX for staff and golfers, and responsive support. Recent releases include Waitlist (v1) and Reserve with Google integration.
Media Contact
Mike Hendrix
President, smbGOLF • Host, Tech Caddie
mike@smbgolf.com • +1 (614) 296-6845
