Charleston, S.C. – NGCOA is pleased to announce Paul Roetzer, founder and CEO of Marketing AI Institute, as the Opening Keynote speaker at Golf Business TechCon 2023, being held October 10-11 at the Vdara Hotel & Spa in Las Vegas. His presentation, “AI and the Future of Your Facility: How Golf Operators Can Ace Artificial Intelligence,” will break down Artificial Intelligence into easily digestible concepts: the history and current state of AI, its impact on workplaces from coast to coast, and how, when and where golf course decision makers can seize opportunities to implement aspects of it across their facilities to revolutionize and boost business. Golf course professionals can learn more about TechCon23 and register at GolfBusinessTechCon.com.
Paul Roetzer is founder and CEO of Marketing AI Institute and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business. He hosts The Marketing AI Show podcast, and is the creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
“The intrigue and skepticism surrounding Artificial Intelligence is unmistakable,” said Taylor Wall, NGCOA’s Senior Director of Education. “AI advancements are emerging globally across countless workforces, and the golf industry is no exception. Golf Business TechCon serves as the perfect setting to learn exactly what AI is, what its capabilities are, and how your facility can benefit from it. We’re thrilled to have Paul Roetzer, who is not only a leading expert in AI, but also a former member of a PGA Section’s Board of Directors, kick off our event.”
About Golf Business TechCon 2023
Golf Business TechCon is the industry’s only conference specifically designed to decode and demonstrate the latest in golf course technologies. This two-day event is intended for golf course owners, operators, golf management companies and others who are responsible for boosting facility revenue, streamlining operations, and improving the customer experience. Attendees will learn about emerging on-course, off-course, clubhouse and back office technologies, and how technology can be used to revolutionize these various areas of golf course business. Attendance is limited; previous TechCon events have sold out. NGCOA members save $100 on registration. View TechCon23’s developing agenda, networking activities, speaker lineup, and sponsors at GolfBusinessTechCon.com. (Sponsorships are still available; email partnerships@ngcoa.org.)
About the National Golf Course Owners Association
The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.
Media Contact: Renée Flowers, Senior Director of Marketing and Communications, NGCOA, rflowers@ngcoa.org
