Scottsdale, Arizona – The October 2022 issue of Golf Course Architecture featured Ted Simons as contributor to the monthly MAIL BOX feature. Simons, President and CEO of Synergy Group Consulting, shared his insights entitled; “The Driving Range – forgotten land…or is it?”
“From years playing the game and being involved professionally in the development of the game around the world, the varied approaches applied to the driving range are interesting. As much as the industry points to the growth of the game and advancements in technology, most driving ranges remain an afterthought”, stated Simons.
Simons continues, “There are many magnificent driving ranges and practice areas around the world which will make one salivate! But truth be known, the driving range and practice area are the last piece of the puzzle. What becomes of this very expensive acreage? A range that could double as a polo field. An undersized tee-line. A practice green that mirrors the Himalayas. A few bunkers that get little use. The tide is shifting with an emphasis being placed on world-class driving ranges with and without ‘entertainment technology’, practice areas, and learning centers. This bodes well for the sustainability of the game.”
“What used to be a forgotten piece of the property is becoming a focus. Player and member attraction and retention plus improved revenues from increased range sales and hit bay rentals, food & beverage, pro shop, and instruction are welcomed biproducts of this new focus. Designing this integrated complex that addresses the requirements of the modern course and club takes a different type of experience. This is exactly what Synergy Group Consulting specializes in for clients in the US and internationally.”
To read the full article, click the following link: https://www.golfcoursearchitecture.net/digital/magazine/issue70/10/
ABOUT SYNERGY GROUP CONSULTING
Synergy Group Consulting, a division of Synergy Group Marketing, brings 20+ years of hands-on experience in designing, developing, and overseeing sports academies and world class golf facilities around the world. Combining Performance with Entertainment while enhancing revenue opportunities is a focus of Synergy’s projects. Assessing the market potential and delivering a viable solution is essential for the success of each project. An expansive network of strategic partnerships allows Synergy to provide innovative solutions to achieve the vision and goals of its domestic and international clients. Brands associated with past projects include JackNicklaus Golf Academies, Mark Spitz Swim Academy, Jim Courier Tennis Academy and Mia Hamm/Julie Foudy/Brandi Chastain Soccer Academy. Visit www.synergygroupconsulting.net or email tsimons@synergygroupconsulting.net for more information.
Media contact;
Jennifer Lyons
Senior Marketing Director
Synergy Group Marketing
jennifer@synergygroupmarketingsbc.com
