With Its First Sponsorship in Golf, Best Buy Will Be TGL’s Official Retail Technology Partner
Minneapolis and Palm Beach Gardens, Fla. – TGL presented by SoFi, the new, prime time team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, announced Best Buy as its third Founding Partner and Official Retail Technology Partner.
“We know better than anyone how technology can help people take what they care about most to the next level, and for many, golf is that huge moment in their lives – whether they’re competing on the course or tuning in at home to follow their favorite players,” said Jennie Weber, Chief Marketing Officer at Best Buy. “We’re excited to partner with TGL to help bring to life an exciting and innovative experience for sports fans and show them how tech can enhance the game they love.”
“Best Buy helps customers discover new technologies for the passions in their lives and TGL presented by SoFi is built on a complementary vision of utilizing technology on an unprecedented scale,” said Jason Langwell, Chief Revenue Officer at TMRW Sports. “As our third Founding Partner, Best Buy showcases how TGL is attracting both new and traditional sponsors to its modern approach to golf. And with its fast-paced, prime time matches on ESPN, we aim to attract a wide spectrum of both traditional golf fans, as well as broader sports fans who relate to TGL’s team elements.”
Best Buy’s Founding Partnership includes national ad spots, in-competition integrations, stadium activations, and digital and social media content. The consumer electronics retailer is TGL’s third Founding Partner, joining Genesis and Businessolver, which were announced earlier this year, and SoFi as Presenting Sponsor and Naming Rights Partner for SoFi Center.
TGL presented by SoFi Media Hub:
The TGL presented by SoFi Media Hub is now open, offering media members a wide selection
of downloadable assets, such as explainer content; league and team logos; player and team images; schedule information; and more. Register now to gain access: www.tglmediahub.com
About TGL presented by SoFi
TGL presented by SoFi features six teams of top PGA TOUR players competing in a season-
long, fast-paced competition that brings golf to prime time on Mondays and Tuesdays. TGL’s home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL’s inaugural season begins Tuesday, Jan. 7 in prime time on ESPN and ESPN+ in the U.S. and with other prominent media partners around the globe. TGL’s six teams include Atlanta Drive GC, Boston Common Golf, Jupiter Links Golf Club,
Los Angeles Golf Club, New York Golf Club, and The Bay Golf Club. To learn more about TGL, its teams, rosters, competitive format, and technology, visit TGL Explained.
About Best Buy
Best Buy (NYSE: BBY) is the world’s largest specialty consumer electronics retailer. Our
purpose is to enrich lives through technology, which we do by providing our customers a unique mix of advice, products and services in our stores, online, and in homes. Our expert associates advise customers on our curated assortment of the latest, name-brand technology, while our highly trained services teams help with designs, consultations, delivery, installation, tech support and repair. We are a leader in corporate responsibility and sustainability issues, including through the Best Buy Foundation’s nationwide Best Buy Teen Tech Center® network and the significant role we play in the circular economy through repair, trade-in and recycling programs. We generated more than $43 billion of revenue in fiscal 2024, operate more than
1,000 retail stores in North America, and have more than 85,000 employees. For more information, visit corporate.bestbuy.com and investors.bestbuy.com.
TGL presented by SoFi Media Contact:
David Schaefer
Business Communications
David.Schaefer@TMRWSportsGroup.com
+46702877637 (mobile and WhatsApp)
407-429-8402 (U.S. mobile)
Best Buy Media Contact:
Ryan Furlong
External Communications
