OMEGA to Sponsor TGL’s Signature 40-Second Shot Clock as Centerpiece of Comprehensive Partnership
Biel/Bienne, Switzerland and Palm Beach Gardens, Fla. – TGL presented by SoFi, the primetime team golf league, announced OMEGA as its Official Timekeeper. As part of the multiyear partnership, OMEGA is supporting TGL’s signature 40-second shot clock, which helps create the fast-paced, competitive action that has drawn fans to the league’s new format for team golf. TGL’s second season returns Sunday, Dec. 28, on ABC in the U.S., marking the league’s broadcast network debut. Season 2 opens with a rematch of last season’s Finals between New York Golf Club and defending champion Atlanta Drive GC.
“Golf is a strong part of OMEGA’s sporting DNA, and we’re excited to grow our support of the game alongside TGL,” said Raynald Aeschlimann, president and CEO, OMEGA. “The unique format very much appeals to our pioneering spirit, and we love how the competition emphasizes our brand values of team dynamics, precision, power, time and technology.”
“Having a global luxury brand like OMEGA join as our Official Timekeeper is evidence of the broad appeal of TGL, which this season will reach more than 150 countries and territories around the world, and has resonated with younger fans in part due to the fast pace of TGL’s matches,” said Jason Langwell, chief revenue officer, TMRW Sports.
In addition to serving as the Official Timekeeper of TGL and sponsoring TGL’s shot clock during matches, OMEGA’s partnership includes digital and social content integrations. The collaboration also features the presence of OMEGA clocks at SoFi Center, TGL’s purpose-built venue in Palm Beach Gardens, Fla., where fans are welcomed throughout the season as part of TGL’s premium hospitality experience.
TGL’s roster includes two OMEGA ambassadors with Boston Common Golf’s Rory McIlroy and The Bay Golf Club’s Wyndham Clark. Boston Common Golf’s first Season 2 match is Friday, Jan. 2, at 7 p.m. ET on ESPN2 (vs. LA), and The Bay Golf Club makes its Season 2 debut on Tuesday, Jan. 6, at 5 p.m. ET on ESPN (vs. ATL).
TGL presented by SoFi Media Hub:
The Media Hub offers media members a wide selection of downloadable assets, including player and team images, league and team logos, explainer content, match highlights, overviews of holes, statistics, and more. Media can register for access and apply for match credentials at TGLMediaHub.com.
About TGL presented by SoFi:
Created by TMRW Sports, TGL presented by SoFi features six teams of top PGA TOUR players, including co-founders Tiger Woods and Rory McIlroy, competing in a season-long, fast-paced competition that brings team golf to primetime. TGL’s home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL’s first season concluded in March 2025 with the awarding of the inaugural SoFi Cup to the league’s champion, Atlanta Drive GC, and was recognized with several awards, including the Sloan MIT Sports Analytics Conferences’ Alpha Award for Best Sports Innovation and being nominated for SBJ’s Sports Business Awards Breakthrough of the Year. In addition to Atlanta Drive, TGL’s teams include Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club, and The Bay Golf Club, as well as Motor City Golf Club debuting in Season 3, 2027. To learn more about TGL, its teams, rosters, competitive format, schedule and technology, visit TGLGolf.com.
About OMEGA:
Since 1848, the Swiss watchmaker OMEGA has been synonymous with excellence, innovation and precision, as well as a pioneering spirit, demonstrated by explorations of the oceans and space. The brand is actively involved in sports timekeeping, having served as the Official Timekeeper of the Olympic Games since 1932, along with other enduring partnerships in the sports of golf, sailing, athletics, swimming and bobsleigh. Along with a commitment to social causes and a notable role on the wrist of James Bond, OMEGA most famously has a tradition of quality in watchmaking. This reputation was reinforced in 2015 with the introduction of METAS-approved Master Chronometer certification, representing the Swiss industry’s highest standard of precision, magnetic-resistance and performance.
TGL presented by SoFi Media Contact:
David Schaefer
Business Communications
David.Schaefer@TMRWSportsGroup.com
+46 70 287 7637 (mobile and WhatsApp)
407-429-8402 (U.S. mobile)
OMEGA International Press Office:
+41 32 343 92 11
Rue Jakob-Stämpfli 96, 2502 Biel/Bienne
Switzerland
