WhistlePig Whiskey will be Integrated into Fan Experience at SoFi Center, TGL’s Custom-Built Venue, for TGL’s Inaugural Season of Prime Time, Team Golf
Shoreham, Vt. and Palm Beach Gardens, Fla. – TGL presented by SoFi, the new, prime time team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, announced WhistlePig Whiskey as its Official Whiskey.
“We’re not your granddaddy’s whiskey, so when given the opportunity to partner with TGL’s new approach to an age-old game, we didn’t hesitate to jump on the opportunity,” said Alex Short, VP of Marketing at WhistlePig Whiskey. “Whether it’s WhistlePig Small Batch Rye Aged 10 Years, our signature Maple Old Fashioned with WhistlePig PiggyBack 100% Rye, or WhistlePig Barrel Aged Maple Syrup, TGL’s reinvention of team golf will pair perfectly with WhistlePig Whiskey.”
“The synergy between WhistlePig’s commitment to experimenting and pushing boundaries and TGL’s tech-infused approach to creating a platform for prime time, team golf is the foundation of this partnership,” said Jason Langwell, Chief Revenue Officer at TMRW Sports. “As we build out a first-class experience for fans at SoFi Center, WhistlePig will be an integral part of that mix to provide a unique experience at SoFi Center, where fans sit greenside and watch teams of the best players in the world compete.”
As the Official Whiskey of TGL, WhistlePig’s partnership includes national ad spots; in- competition integrations; digital and social media content, as well as signature cocktails showcased within SoFi Center fan experience with its PiggyWagon activation. WhistlePig is TGL’s first alcoholic beverage official partnership and is TGL’s fifteenth commercial partnership, joining previously announced SoFi, Genesis, Businessolver, Best Buy, FanDuel, KPMG, Samsung, and others.
TGL presented by SoFi Media Hub:
The TGL presented by SoFi Media Hub is now open, offering media members a wide selection of downloadable assets, such as explainer content; league and team logos; player and team images; schedule information; and more. Register now to gain access: www.tglmediahub.com
About TGL presented by SoFi
TGL presented by SoFi features six teams of top PGA TOUR players competing in a season- long, fast-paced competition that brings golf to prime time on Mondays and Tuesdays. TGL’s home is the custom-built SoFi Center, a tech-infused venue on the campus of Palm Beach State College in Palm Beach Gardens, Fla. TGL’s inaugural season is staged on Mondays and Tuesdays on ESPN and ESPN+ in the U.S. and with other prominent media partners around the globe. TGL’s six teams include Atlanta Drive GC, Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club, and The Bay Golf Club. To learn more about TGL, its teams, rosters, competitive format, and technology, visit TGL Explained.
About WhistlePig Whiskey:
Located off the grid on a 500-acre Vermont farm, WhistlePig Whiskey is crafted by a new generation of whiskey distillers and blenders driven to reinvent and unlock the potential of aged Whiskey. Through their rebellious pursuit of experimenting and pushing boundaries in the industry, WhistlePig has become the leading independent craft whiskey brand for rye and experimental whiskeys. WhistlePig is committed to becoming the best whiskey on and for the planet, starting with its locally sourced ingredients and sustainable supply chain and distilling process. For more information, head to whistlepigwhiskey.com.
TGL presented by SoFi Media Contact: David Schaefer David.Schaefer@TMRWSportsGroup.com
+46702877637 (mobile and WhatsApp) 407-429-8402 (U.S. mobile)
WhistlePig Media Contact:
Alexandra Short Marketing, VP ashort@whistlepigrye.com 570.236.4485
