The Bay Golf Club’s inaugural squad features World No. 6 Ludvig Åberg, No. 3 Wyndham Clark, Min Woo Lee, and Shane Lowry
Stephen Curry, Andre Iguodala, and Klay Thompson, members of the ownership group, join Avenue Sports to introduce The Bay Golf Club, creating a brand that combines excellence and style to reimagine golf culture
The Bay Golf Club joins the five other founding franchises in TGL presented by SoFi, a league founded by Tiger Woods, Rory McIlroy, TMRW Sports, and the PGA TOUR
San Francisco, CA. – Marc Lasry’s Avenue Sports Fund on Monday revealed The Bay Golf Club as TGL presented by SoFi’s sixth founding team ahead of the league’s debut in January 2025. Avenue Sports Fund is joined by co-owners, 4-time NBA Champions and NBA legends Stephen Curry, Klay Thompson, and Andre Iguodala establishing a new Bay Area-based franchise with a brand identity that draws from the innovative spirit and championship pedigree of its home market to reach the rapidly growing new participants and fans of the game through TGL.
The Bay Golf Club brings unparalleled insight into the impact sports can have on broader culture and will leverage that collective experience to bring fun, swagger, and excitement to the sport. As owner of the Milwaukee Bucks, Marc Lasry together with the Bucks ownership group, transformed the organization and city of Milwaukee with a new arena, fan-centric Deer District, and guiding the organization to their first championship in 50 years.
“Avenue Sports Fund invested in The Bay Golf Club because we are excited to bring a new team and innovative game to the growing number of Golf fans regionally and nationally,” said Marc Lasry, Chairman and CEO of Avenue Capital Group. “We believe that The Bay Golf Club will be a beloved team in Northern California and beyond. We are looking forward to the launch of TGL in January 2025, and we are using this year to build excitement, energy, and passion for our team and the league.”
The Bay Golf Club’s inaugural roster features four players all ranked inside the top 40 in the Official World Golf Ranking, including two in the top seven with one of the most talented, diverse and young teams in TGL. The team features World No. 6 Ludvig Åberg, No. 3 Wyndham Clark, rising star Min Woo Lee, and 2019 Open Champion Shane Lowry. The team reaches global fan bases with golfers from the US, Sweden, Ireland, and Australia and a combined social audience of nearly 2 million. Not only will they form one of the most competitive squads in the League, they’ll also be one of the most electric to watch when the season tees off. With this announcement, TGL presented by SoFi has now announced all six team brands and 23 of the 24 players on team rosters. More information on all six teams can be found here.
The Bay Golf Club marks a significant investment for its majority owner, Avenue Sports Fund. Completing The Bay Golf Club’s ownership group are global stars English footballer, John Stones and Formula 1 driver Alex Albon, and Olympic surfers Leonardo Fiorvanti and Kanoa Igarashi.
The Bay Golf Club’s logo and branding pays homage to the team’s Northern California roots. The logo marries the majestic redwood forest with the rhythmic elements of Golf. The harmonious color palette reflects the lush landscape and golfing allure of the region, blending modern sophistication with the region’s breathtaking scenery to bring to life a new take on the classic traditions in Golf.
The Bay Golf Club Primary Logos
TGL Logo | Other Team Logos | SoFi Center Renderings
About The Bay Golf Club:
The Bay Golf Club is a founding team in the TGL presented by SoFi, a league founded by Tiger Woods, Rory McIlroy, and TMRW Sports. TGL is a new team-based Golf league in partnership with the PGA TOUR where PGA Tour golfers compete in a tech-driven competition that features a data-rich virtual course and highly dynamic short-game complex. The first TGL season will start in early 2025.
The Bay Golf Club draws inspiration from the Bay Area, one of the winningest markets in professional sports and home to some of the best golf courses in the world. Rooted in youth culture and championship swagger, The Bay Golf Club is bringing a new energy to golf culture with majority owner, Marc Lasry’s Avenue Sports Fund. The Bay Golf Club represents the growing Golf community who, like investors Stephen Curry, and additional investors Andre Iguodala and Klay Thompson, find joy in Golf and want to share it with others.
Follow The Bay Golf Club on Twitter, Instagram, TikTok, and YouTube @TheBayGolf
About Avenue Sports Fund:
Launched in 2023, Avenue Sports Fund provides capital solutions to a wide variety of established teams and leagues across the globe, as well as investments in emerging sport properties to capitalize on areas of exponential growth. The Sports Fund also invests in sports-related media and entertainment rights, real estate, and other adjacent businesses. Avenue Sports Fund, led by Marc Lasry, is a fund of Avenue Capital group, a global investment firm focused on making opportunistic credit and other special situation investments across the United States, Europe, and Asia. Avenue, founded in 1955 by Marc Lasry and Sonia Gardner, draws on the skills and experience of over 60 investment professionals, more than 180 employees, and ten offices worldwide operation from its headquarters in New York. Avenue has assets under management of approximately $12.9 billion.
About TGL:
TGL presented by SoFi is a new team golf league that fuses advanced tech and live action with six teams of PGA TOUR superstars and will launch in January 2025 in prime time on ESPN and ESPN+. SoFi Center will be TGL’s custom-built arena in Palm Beach Gardens, Fla., on the campus of Palm Beach State College. Technology is a foundational element of TGL, offering fans a progressive, shorter format presentation of team golf. The six TGL teams include Atlanta Drive GC, Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club, and The Bay Golf Club with each team featuring four PGA TOUR players. To learn more about TGL, its six teams, competitive format, and technology visit TGL’s Explainer Page.
Media Contacts:
Chris Reimer, TMRW Sports, Chris.reimer@tmrwsportsgroup.com
Michaela Hammond, The Bay Golf Club, michaela@uplandworkshop.com
