New York, NY – Tharanco Lifestyles, an innovator in technical active apparel, today announces its 2024 Salesperson of the Year awards: Jacob Longoria for Dunning, Chrissy Nield for GN Collection, and Alex Smith for Tourney.
The trio – all repeat top Sales awards recipients – was honored late last month during a company gathering at the 2025 PGA Show in Orlando. Tharanco Lifestyles is committed to enhancing its green grass relationships by offering a range of good, better, and best technical brands to the golf market through Tourney, GN Collection, and Dunning.
“There’s no wonder these three are at the top of their game; they all share the same drive in connecting with and best serving their customers,” said Susan Shade, Executive Vice President of Golf Sales.
Also, at the annual event, the company recognized Barry Dennis, who represents the brands in Connecticut, Western Massachusetts, and Westchester County, NY, in the 2024 Star Partner of Customer Service award.
Longoria manages Dunning’s accounts in North Texas and Oklahoma. The tech performance golf and lifestyle brand is sold at more than 1,500 better country club and resort shops nationwide. He was Dunning sales staff 2023 Rookie of the Year.
“This recognition would not be possible without the leadership and clear creative vision,” Longoria said. “They provide the tools to be successful. Onward and upward.”
GN Collection is a leading worldwide marketer of technical golf wear for men and women, known by its iconic four-color Shark logo. Nield leads sales efforts along the East Coast of Florida (Melbourne south to the Keys), Bermuda, and the Caribbean.
“None of us operates alone,” says Nield. “I have the best internal team in my corner. I am also extremely grateful to my South Florida and Caribbean customers for their continued support.”
Adds S. Mike Elliott, TL golf brands’ President – Golf, “Chrissy is unquestionably one of the bet reps in the country. She does all of the right things for the right reasons, in a complete and timely manner.”
After its 2024 launch, Alex Smith is the first Salesperson of the Year for Tourney, a heritage golf brand that offers top-quality apparel at an entry-level price point designed for staff, events, and retail. Alex oversees sales in Upstate New York.
“I’m honored to be the first for Tourney,” Smith said. “It’s a great brand and we’re just getting started.”
About Tharanco Lifestyles
Industry veterans Haresh Tharani and Michael Setola created Tharanco Lifestyles LLC in 2009 with the master license acquisition for Greg Norman Collection. The partnership offers emerging and established brands a strong and resourceful operations platform with deep experiences in apparel sourcing and brand building in the domestic and international markets. In addition to distributing the Greg Norman Collection to more than 50 countries worldwide, the company also owns Dunning Golf, Tourney, and Nick Graham Clothing.
Media Contact:
Annmarie Dodd
annmarie.dodd@tlifestyles.com / (646) 840-5228