New York, NY, – Tharanco Lifestyles, an innovator in technical active apparel, is pleased to announce a strategic alignment of its golf sales team to strengthen its multi-brand partnerships throughout the golf industry with the promotion of Susan Shade to Executive Vice President of Golf Sales. In step, Frank Herbert advances to Dunning’s National Account Manager – Golf, starting June 1.
Shade, Vice President of Golf Sales of GN Collection since 2016, will now head a dynamic Tharanco Golf Brands sales team and its green grass-focused initiatives across its Dunning, GN Collection, Tourney, and Private brand divisions.
“Susan is a critical leader in our mission to streamline and deepen our relationships with our customers,” said Michael J. Setola, President and CEO of Tharanco Lifestyles. “She understands and practices the concept of true partnership, and for that, she is highly respected in our retail relationships. And as a former and talented retailer, she’s skilled at understanding our multi-tiered approach to golf apparel.”
The 2021 Salesperson of the Year honoree for GN Collection, Shade, will report to S. Mike Elliott, Tharanco Lifestyles’ President-Golf.
“I’m excited about this challenge,” Shade says. So much of what we do in golf sales is to help retailers solve unique problems, and with our new approach across all golf channels, we undoubtedly have something and a solution for everyone.”
Herbert will also report to Elliott as he manages Dunning’s Top 125 Green Grass accounts and mentor regional sales representatives across the U.S. Herbert, who joined Tharanco Lifestyles in 2019, is Dunning’s reigning Salesman of the Year.
Tharanco Lifestyles, an operating division of Tharanco Group, is a leading marketer of technical golf and lifestyle sportswear with worldwide distribution through its brands, Dunning Golf and Tourney, and as the master licensee for Greg Norman Collection. The company’s sales representatives throughout the U.S. will represent all three labels starting June 1.
Reflecting on how pivotal Shade and Herbert are to Tharanco’s new sales initiatives, Elliott said, “Susan is unequivocally one of the most respected people in our realm of the golf world, with customers and associates alike. Her experience, business acumen, professionalism, and work ethic are second to none.
“In his own right, Frank is one of those unique individuals everyone wants to be around and learn from, earning their respect and trust from the moment they meet him. He seeks opportunities and presents ideas that make sense to create consistently profitable relationships.”
About Tharanco Lifestyles
Industry veterans Haresh Tharani and Michael Setola created Tharanco Lifestyles LLC in 2009 with the master license acquisition for Greg Norman Collection. The partnership offers emerging and established brands a strong and resourceful operations platform with deep experiences in apparel sourcing and brand building in the domestic and international markets. In addition to distributing the Greg Norman Collection to more than 50 countries worldwide, the company also owns Dunning Golf, Tourney, and Nick Graham Clothing.
Media Contact:
Annmarie Dodd
(646) 840-5228
annmarie.dodd@tlifestyles.com
