New York, NY – Tharanco Lifestyles, an innovator in technical active apparel, is pleased to announce its golf brands – Dunning, GN Collection, and Tourney – will exhibit next week at the PGA Buying Summit in Frisco, Texas.
The trio of brands aligns with Tharanco Lifestyles’ dedication to streamlining and strengthening its green grass relationships by bringing levels of good, better, and best technical brands to the golf market. Dunning, GN Collection, and Tourney will debut their Spring 2025 Collections at the Texas show, which will be held from Monday, July 29, through Wednesday, July 31, at the home of the PGA of America.
“The PGA of America and PGA Professionals are at the heart of our most important relationships in golf, and we are happy to be a part of a Show dedicated to strengthening our industry and the golf community,” said S. Mike Elliott, President-Golf of Tharanco Lifestyles. “Our Design Teams have embraced our multi-tiered market approach, and this Spring launch reflects our offering of standout performance golf and lifestyle apparel for all levels of golf retail.”
- Best – Dunning, blending technical innovation and sophisticated style for premium men’s and women’s apparel, focusing on playability and versatility. Dunning features the most technical products in golf, from Coolmax® and Thermolite® to Graphene. Dunning is the Official Uniform Supplier for the 2024 U.S. Solheim Cup Team. Dunning will exhibit at booth #213.
- Better – GN Collection is a worldwide leader in men’s and women’s golf lifestyle apparel at a compelling price point. GNC offers a wider, heightened-performance product range of basics, essentials, and fashion, along with programs that provide industry-leading margin opportunities. GN Collection will be at booth #207.
- Good – Tourney, a heritage golf brand offering top-quality apparel at an entry-level price point. For men and women, it is great for staff, events, and retail. Tourney will be at both booth #207 and booth #213.
About Tharanco Lifestyles
Industry veterans Haresh Tharani and Michael Setola created Tharanco Lifestyles LLC in 2009 with the master license acquisition for Greg Norman Collection. The partnership offers emerging and established brands a strong and resourceful operations platform with deep experiences in apparel sourcing and brand building in the domestic and international markets. In addition to distributing the Greg Norman Collection to more than 50 countries worldwide, the company also owns Dunning Golf, Tourney, and Nick Graham Clothing.
Media Contact:
Annmarie Dodd
(646) 840-5228
