Rocklin, CA – The Association of Golf Merchandisers (AGM) is proud to share the latest episode of The Fairway to Retail Success, featuring Tracey Stearns, Director of Retail at Congressional Country Club in Bethesda, Maryland.
A 2025 Top 10 Best of the Best AGM Platinum Award winner, Tracey is a trailblazer in golf retail, known for blending fashion and function to create memorable shopping experiences that reflect the elevated standard of her club.
In this episode, Tracey walks us through her remarkable career path—from representing a small women’s apparel line to leading one of the most celebrated golf shops in the country. Listeners will learn how she developed Congressional’s Centennial Collection private label and used custom labels and hangtags to elevate the product story. She also discusses the creation of her team’s innovative holiday gift guide, complete with embedded videos, and shares insights on vendor-led education and how it’s sharpened her team’s selling skills.
Looking ahead, Tracey offers a glimpse into what’s next for retail at Congressional and provides thoughtful advice for merchandisers aiming to take the next step in their careers.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape the industry. Whether you’re seeking merchandising inspiration, marketing ideas, or operational strategies, you’ll find it here. Launched in January 2025 at the AGM Retail Conference in Orlando, FL, the podcast was created to connect the AGM community and highlight the innovations that drive our industry forward—while celebrating both respected leaders and rising voices in golf retail.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact:
For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
