Happy Lunar New Year golf stakeholders:
Welcome to the February edition of the Perspective, (virtual) show season is behind us which included our presentation of the abbreviated ’20 State of the Industry to a sizeable audience (~400) as part of the ’21 Golf Business Conference education track and we broadcast the “full-Monty” version to the Pellucid faithful and guests via GoToWebinar on 2/2. Speaking of the SoI, it’s now available for purchase as either the full suite ($249; 60 slide .ppt + 25-30 pg .pdf commentary and access to the presentation video) or just the presentation slides ($100). This month’s issue looks ahead to our ’21 crystal ball which has to make some assumptions about COVID’s course and timing. Publisher Jim K. suggests “Retain half the gain in ’21” as a realistic rallying cry and expectation for the coming season, click on the link below to find out why:
The Pellucid Perspective – February 2021
In addition, our February dose of infotainment features the following:
- Contributing Editor Stuart Lindsay draws on his comprehensive knowledge of history and military warfare with his article how multiple facets of the industry and game are going to have to apply Kentucky windage to their ’21 planning because of changes due to either COVID, changes to rules or the impact of legalized gambling as the next money spigot for golf’s competition content owners (PGA TOUR, USGA, PGA of America). On the initial topic, he revisits a key theme of his January article and the SoI: “How will you know if you got your fair share of the COVIdend in ’20 and how should you adjust in ’21 based on that knowledge?”
- Plus the monthly Industry Scorecard (the only integrated scorecard of multi-source performance indicators) including the January weather impact results (a “downer”) and December YtD Utilization (double-digit gain, against unfavorable weather no less). We also chart the monthly time-series for the year of Golf Playable Hours and Utilization while our Market Focus this month continues through our most recent Top 25 list; working our way up from the bottom we visit Tampa FL occupying the 19th spot in the latest scorecard and ranking. Rounding out the issue, our Comings & Goings section catalogs, classifies and comments on only 5 activities but we’d recommend the read for the interesting and amusing stories behind each
- For those who didn’t attend the SoI, we demo’d the prototype of our latest initiative, the Golf Market Research Center (GMRC) which will provide owner/operators with a mini-market analysis, weather-integrated comparative reporting (results by month and scorecard of Key Performance Indicators from Golf Revenue-per-Available Round to % Discount Rate) and, with enough courses participating from their market, peer group performance benchmarking. We’ll be running a free pilot period until 4/16 for those interested in getting a login, putting their information into the web portal and seeing their actual reports; contact jim@pellucidcorp.com if you’re interested in “playing”
We recognize and thank our continuing sponsors; Troon Golf, GOLFNOW and KemperSports for their continued support of intelligent dialogue on key industry issues and health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer our industry thought-leaders audience, might we suggest considering joining our merry little band through our most popular/best value 12-month sponsorship program? Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard, National Golf Consumer Franchise Health Scorecard and US Golf Supply on Sale report). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, may we suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available)? If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847.808.7651, jim@pellucidcorp.com).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (Join our email list) to join the conversation, discussion and debate.
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB now powers Pellucid’s Golf Local Market Analyzer and the Top 25 US Golf Markets Scorecard and has added functionality to our project work like being able to tally and profile course closures within key US markets over time. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email support@theigdb.com.
