The Top 25 US Golf Markets Ranking-2019 Edition: Slight Ranking Shifts Among the Top 5
Pellucid announces the latest update of its Top 25 US Golf Markets Health Ranking & Scorecard which identifies the top markets in the country in golf importance (golfers, supply, rounds played) and then provides a health ranking based on 7 Pellucid-derived key measures. While not the definitive “final word” on all the measures and nuances that contribute to golf industry health at the market level, in this our 6th update of the rankings we continue to add breadth of facts and increased rigor in the key measures that comprise what we believe is the industry-standard in comparing the performance and relative health of these 25 Metropolitan Core Business Statistical Areas (CBSAs).
In this 2017 update of our annual report (it’s not a typo, the consumer base metrics, which are key to the report, are collected via annual survey “in arrears” so we standardize everything to the most recent completed survey which is ’17), we compile over 75 individual measures spanning the macro variables of population, the golfer base, golf supply, supply mix, rounds demand, weather impact and average public regulation-length facility golf fee revenue. From these component measures, we have created 8 composite measures which are used to score and rank each market:
• Population trends (historical growth & 5-yr projection)
• Play Rate (rounds/capita/year, combines the measures of Participation and Frequency rates for the market)
• Public golfers per public 18-hole equivalents (EHE) of supply
• Rounds demand, annualized rate of growth/decline since 2000
• Supply dilution, the net effect of historical supply build vs. rounds demand change (mostly decline) since 2000
• Utilization %, average facility played rounds compared to available rounds (Pellucid weather-adjusted)
• Estimated Golf Fees Revenue-per-Available-Round (RevpAR), average public facility revenue generation measure, net of weather
Applying a composite scoring system to the above 7 variables for each of the Top 25 US Golf Markets, the report ranks them according to relative health (relative being the operative word here; by our calculations there are no markets currently swimming in cash) as well as providing the nearly 2,000 component facts across the 25 markets (and the Total US values) which drive the scorecard and ranking. This year we added the feature of whether the market moved up/down/sideways in the rankings vs. the last update. Some of them will surprise you but (spoiler alert!) the kings remained the kings.
Register at Pellucid’s website and we’ll send you a sample of the scorecard and a summary table of the Top 25 Markets ranking and directional movement:
There are two ways to purchase the report for those interested in adding this to their information and insight arsenal:
Purchase the Top 25 US Golf Markets Ranking report for $495 via the Pellucid website using a credit card and the following link:
An even better value is the Pellucid Publications Membership which includes the Top 25 US Golf Markets report as well as:
Outside the Ropes, our monthly digital newsletter (12 issues, the next issue will be devoted to analyzing this update and key observations)
State of the Industry report (.pdf color commentary report, .ppt presentation slides and access to audio/video from our annual PGA Merchandise Show “talk”)
Geographic Weather Impact Tracking reports (monthly digital report at National, Regional (45) and Market-level (61))
National Golf Consumer Franchise Scorecard (golfer base size, dimensions and health).
This package of reports is also $495 and can also be ordered via the above link (we’ll see which of you are good at comparative value math here).
For those parties wanting to be invoiced (or any current subscribers to any of the above publications who’d like to upgrade to the Publications Membership), please email Jim Koppenhaver at email@example.com and we’ll generate one and send it to you via email along with the reports.
In challenging industry economic times, the need to understand market dynamics, key health measures and comparative values across geographies is increasingly critical to a wide variety of industry stakeholders including equipment (consumer & golf course) manufacturers, multi-course operators, turf care providers, municipalities, services providers (lenders, appraisers, consultants etc.) facilitating better-informed decisions regarding the various headwinds & tailwinds specific to each market and across markets. For more information or to order any of Pellucid’s products, please contact Jim Koppenhaver firstname.lastname@example.org or visit our website at www.pellucidcorp.com
Pellucid’s information and insights into the industry key metrics and health measures appeal to industry stakeholders who understand that, “Hope is not a strategy.”