WINNERS WEAR CLEATS AT THREE PRO EVENTS THIS WEEKEND
Three winners across the professional golf tours this week chose the advantages of cleated footwear over spikeless shoes. PrideSports® brands Softspikes® and Champ® replaceable cleats were worn by winners on the PGA Tour, European Tour and Korn Ferry Tour.
“Cleats provide traction, stability and control to create a reliable foundation for a consistent golf swing,” said John Hohman, senior vice president of marketing for PrideSports. “The top players across the professional tours know what it takes to win. They recognize the benefits of replaceable cleats and continue to wear them every week.”
At the PGA Tour’s Farmers Insurance Open, one of the world’s top 20 players picked up his fifth career victory in Callaway Coronado footwear with Softspikes® Pivix cleats. A player in cleated footwear has won three times this month on the PGA Tour.
On the European Tour, the winner of the Omega Dubai Desert Classic won in adidas® Tour 360 XT footwear with Thintech EXP cleats. On the Korn Ferry Tour, the winner of The Bahamas Great Abaco Classic also chose adidas® Tour 360 XT footwear with Thintech EXP cleats.
Replacement Softspikes® and Champ® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from www.golfspikes.com.
PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.
CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado® and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales. More information can be found at www.champspikes.com and www.Softspikes.com.
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide – maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.
Tony Williams, Alday Public Relations, Inc. 615-791-1535 ext. 124