Formerly with NASCAR and Mastercard, Jung Will Oversee Marketing & Communications for TGL Presented by SoFi & Future TMRW Sports Properties
Orlando, Fla. – TMRW Sports, which is building modern approaches to sports, media, and entertainment, has announced the addition of Peter Jung as chief marketing officer. Drawing on his sports marketing experience at NASCAR and global consumer marketing work with Mastercard, Jung will lead marketing and communications for TGL presented by SoFi and future TMRW Sports projects in development. Regina O’Brien will now serve as chief of staff, TMRW Sports, and lead high-priority projects and strategic execution across the organization. Jung will report to O’Brien in her new role with the company.
“As TGL presented by SoFi continues to thrive after its inaugural season, Pete will further bolster TMRW Sports’ league experience and provide valuable insight with his previous experience working at the league level with NASCAR, in coordination with a wide spectrum of teams, tracks, and partners,” said O’Brien. “For more than a decade, Pete established a tremendous record in fueling NASCAR’s innovative approach to growing its demand, attendance, and engagement, and we’re proud to welcome him to TMRW Sports as we build upon the success of TGL.”
Jung was with NASCAR for more than a decade, leading as chief marketing officer from 2021 through 2025. In this role, Jung directed end-to-end marketing strategies and helped reinvigorate the brand’s reputation by improving consumer engagement and expanding athlete awareness. Previously, Jung was vice president, global consumer marketing at Mastercard, where he rose through the ranks of global marketing for a decade. Previous roles included Fortune, Publicis Worldwide, Fallon McElligott, and Carmichael Lynch. Jung graduated with a bachelor of arts from the University of Dayton. He will be relocating to TMRW Sports’ headquarters in Winter Park, Fla. with his wife and two children.
The second season of TGL tees off on Sunday, Dec. 28 at 3 p.m. ET, marking the league’s broadcast network debut on ABC in a rematch of Season 1’s thrilling Finals between New York Golf Club and defending champion Atlanta Drive GC. TGL’s full schedule and ticket information is available at TGLGolf.com.
About TMRW Sports: (pronounced “tomorrow sports”)
Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is focused on building modern approaches in sports, media, and entertainment. In creating new leagues for a new age, TMRW Sports is forging pathways and experiences for generations of fans. TMRW Sports’ first project, TGL presented by SoFi, a primetime, team golf league in partnership with the PGA TOUR, debuted in 2025 in more than 130 countries and territories and was described as a “high-energy arena spectacle” by Vanity Fair, “pure entertainment” by GQ, and “golf’s boldest new venture” by Fast Company. TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance. TMRW Sports joins
Woods’ TGR Ventures and McIlroy’s Symphony Ventures, and is led by McCarley, founder and CEO. For more, visit TMRWSportsGroup.com.
TMRW Sports Media Contact:
David Schaefer David.Schaefer@TMRWSportsGroup.com
+46 702 877 637 (WhatsApp) or 407-429-8402
