The National Golf Foundation Releases 2020 List of the Top 100 Businesses in Golf
NGF GOLF 100 Recognizes and Celebrates the Leading Companies in the Golf Business, from Acushnet to Yamaha
Jupiter, FL – January 17 – The National Golf Foundation (NGF), the only trade organization engaged in every sector within the golf industry, released its 2020 list of the Top 100 Businesses in Golf.
This biennial list recognizes the successful companies, organizations and associations of fun-damental importance to golfers and the golf business at large. With eight different industry seg-ments represented, the U.S.-centric NGF GOLF 100 celebrates the success of leaders across all vertical categories: apparel and equipment, turf equipment and supply, course management, retail, media & technology, and industry associations.
“The NGF GOLF 100 highlights the vitality, size and diversity of the U.S. golf market,” said Joe Beditz, President and CEO of NGF. “The list identifies and profiles many of the brands that are well-known to golfers as well as a host of other innovators and influencers that contribute to golf’s economic impact of approximately $84 billion.”
Eight distinct weighted criteria were taken into consideration when assessing companies and or-ganizations for inclusion in the NGF GOLF 100. Financial success was a key component, along with overall growth rate and trajectory. Additionally, companies were assessed on their influence throughout the golf industry, their innovations, their prominence and leadership both within the sport and their category, and their contribution to the growth and vitality of the game.
The NGF GOLF 100 is not a ranking, rather a grouping of selected companies and organizations by sector. This initiative showcases golf’s commercial breadth in the U.S., bigger even than the American motion picture and video industry.
The NGF this year also introduced an extension of the GOLF 100: The International 25. While not intended to designate the top global golf brands and businesses, The International 25 pro-vides further recognition for leading golf organizations that have their main headquarters based outside the U.S. or conduct the majority of their significant work internationally.
The NGF GOLF 100 evolved from the NGF’s expertise in research that includes market intelli-gence in the areas of golf participation, consumer behavior, course operations, facility develop-ment, travel, retail and consumer confidence. The NGF also closely monitors the industry through its consulting practice and continuous examination of golf supply, demand and trends that impact the golf businesses.
“We have a unique perspective on category leadership and innovation given our extensive study, support and direct involvement with companies in every corner of the golf business,” said NGF Chief Business Officer Greg Nathan. “This is our way to recognize those who enhance golf courses, the environment and the experience for golfers. I’m biased, but golf is the greatest game and the greatest business, so let’s celebrate it.”
The NGF GOLF 100 can be found at The Q (www.thengfq.com), the organization’s digital golf business publication, and, in the near future on NGF.org.
About the National Golf Foundation
The National Golf Foundation, founded in 1936, is driven by its mission to foster the growth and vitality of the game and business of golf. The NGF holds a unique position as the most trusted and preeminent provider of market research, marketing databases, business insights and pro-grams that support every segment of the industry. For more information, please visit www.ngf.org.
National Golf Foundation