How to deploy best top-line revenue practices to stay a step ahead of the market
Charleston, S.C. – As the nation sits on the precipice of an economic slowdown, golf courses have aggressively pushed rates during the COVID-induced surge. Data from the NGCOA 2022 Golf Business Pulse Report indicates that 91 percent of owners surveyed increased rates this year, with a third having increased by 5 percent or more. So how far can they continue to go?
At Golf Business Conference 2023, Sports and Leisure Research Group’s Jon Last, who has been regularly pulsing the golfer mindset for over two decades, and leading multi-facility operator Del Ratcliffe, President of Ratcliffe Golf Services, who has been using Jon’s insights for years to further his operations, will inform golf course owner and operator attendees how to deploy best top-line revenue practices to stay a step ahead of the market, and share steps they should take to optimize revenue.
Last and Ratcliffe will also divulge current consumer attitudes and what they should expect in the near future. “Golf course owners and operators will want to better understand consumer perspectives on the year ahead and the latest attitudinal and behavioral trends,” said Last. “In particular, we’ll shed light on how conflicting forces of the recent surge in golf participation and a tenuous economy may net out for the most effective pricing strategies.”
GBC23 will be held from January 23-25 in Orlando, Florida, co-located with the 2023 PGA Show. This panel session will take place Tuesday, January 24 at the Rosen Centre (the GBC23 host hotel). GBC23 education sessions are eligible for continuing education units (CEUs) for Professional Golfers Association (PGA), Ladies Professional Golf Association (LPGA), Club Management Association of America (CMAA), and Golf Course Superintendents Association of America (GCSAA).
Attendees save $100 on GBC23 registration through December 31, 2022; find event details, the full education agenda and online registration at golfbusinessconference.com.
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About the Golf Business Conference
The Golf Business Conference is the industry’s largest annual gathering of golf course owners and operators, and is hosted by the NGCOA. Golf Business Conference 2023 will include three days of education, activities and networking relevant to golf course owners and operators. Through NGCOA’s continuing strategic alliance with the PGA of America and PGA Golf Exhibitions, GBC23 attendees can also participate in a wide range of activities at the 2023 PGA Show. GBC23 attendees can earn continuing education credits from the PGA of America, the Ladies Professional Golf Association (LPGA), the Club Management Association of America (CMAA), and the Golf Course Superintendents Association of America (GCSAA). Learn more at golfbusinessconference.com.
About the National Golf Course Owners Association
The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.
Media Contact Renée Flowers, Senior Director of Marketing and Communications, NGCOA, rflowers@ngcoa.org
