The interactive Angry Birds game will be available at 1000+ Toptracer-enabled golf facilities worldwide
DALLAS and ESPOO, Finland, — Toptracer, the world’s number 1 golf range technology, and Rovio Entertainment, the creative minds behind the iconic Angry Birds franchise, have announced a brand-new Angry Birds game mode coming soon to Toptracer Range. This innovative game mode will be available at Toptracer-enabled facilities with its monitor product worldwide on September 30th, delivering an interactive experience that merges golf with the world-renowned Angry Birds game. The collaboration was facilitated by Angry Birds’ licensing representative IMG.
Utilising Toptracer’s state-of-the-art ball-tracing technology, players will team up with beloved Angry Birds characters Red, Chuck, and Bomb to knock down virtual structures and take on a variety of challenges designed to engage players of all abilities. This unique blend of digital and physical play will provide fun for families, friends, and gaming enthusiasts alike.
“We partnered with The Angry Birds franchise because it is one of the world’s most beloved entertainment brands, spanning games, blockbuster movies, animated series, and more, with over 5 billion mobile game downloads to date,” commented Scott Blevins, General Manager of Toptracer. “Angry Birds is yet another exciting step forward in our mission to revolutionize the range experience, giving our customers the opportunity to drive their businesses like never before.”
“We are delighted to be collaborating with Toptracer on the upcoming addition of Angry Birds to their world-renowned range technology,” said Katri Chacona, Head of Brand Licensing at Rovio Entertainment. “It’s hugely exciting that visitors to Toptracer’s 1,000-strong roster of driving ranges will be able to engage with Angry Birds. We believe the resulting experience will drive the fun factor to a whole new level for Toptracer’s global audience, whether they are already Angry Birds fans or experiencing the brand for the first time.”
With this new game mode, Toptracer and Rovio Entertainment continue to push the boundaries of interactive entertainment, creating memorable experiences that bring people together through fun and innovative gameplay.
For more information and to experience the new Angry Birds game mode, visit Toptracer.com.
ABOUT TOPTRACER
Toptracer, a Topgolf Callaway Brands Corp. brand, is the most-used and most-trusted advanced ball-tracing technology. The first of its kind to be introduced to the game of golf, Toptracer has revolutionised the way viewers experience the game at Topgolf venues, play at driving ranges and watch major golf tournaments on television. Today, Toptracer technology powers over 1000 Toptracer Range driving ranges in over 35 countries. Learn more at toptracer.com.
ABOUT TOPGOLF CALLAWAY BRANDS
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivalled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.
ABOUT ROVIO ENTERTAINMENT
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has seven game studios – one in Espoo (Finland), Stockholm (Sweden), Copenhagen (Denmark), Barcelona (Spain), Montreal and Toronto (Canada), as well as a subsidiary in Izmir (Turkey) called Ruby Games. Most of the employees are based in Finland where Rovio is headquartered. Rovio is owned by SEGA.
About IMG
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
For press information, contact:
Sam Elder
Co-CEO
GMS
E: sam@gmsgolf.co.uk
T: +44 (0) 1438 718 399
M: +44 (0) 7506 744 496
@GMSGolf
@GMS_Golf
GMS
