Stockholm, Sweden – Toptracer, the world’s leading driving range technology, is excited to announce a strategic partnership with Sweetspot, a leading golf commerce platform provider. The collaboration, backed by a minority investment from Toptracer, will transform driving ranges by unlocking their full business potential through cutting-edge data collection, business intelligence, and commercial management tools, all while improving the experience for range visitors.
“This partnership is the supply solution to the driving range industry’s high-demand challenge,” commented Jonas Runnquist, Senior Director of Range Strategies. “We know our customers experience significant lifts in traffic after installing Toptracer Range and this next step will further enhance performance and profitability by optimizing how facilities collect and use customer data to improve their bottom line.”
This integrated solution not only addresses the increasing demand for better operational tools in the golf industry but also provides facilities with the ability to collect and leverage customer data in ways previously unavailable. By automating processes such as bookings, payments, and ball dispensing, operators can reduce their reliance on manual staffing, streamline operations, and enhance profitability. Range visitors have the ease of booking bays from anywhere, through an app that is connected to the Toptracer Range experience.
Key features of the new driving range solution include:
- Comprehensive business intelligence – Facilities can gather and analyze data on customer behavior, sales trends, and range utilization to make informed business decisions.
- Dynamic revenue management – Golf facilities can leverage data insights to optimize pricing, maximize range occupancy, and enhance profitability.
- Enhanced customer engagement – The solution provides a seamless experience, from booking to ball dispensing, and includes personalized messages, promotions, and membership offers tailored to each player.
- Toptracer integration – Players enjoy a seamless experience from booking their bay online or via their smartphone, to receiving a personal welcome message when unlocking the screen at the bay to being their range session.
Henrik Ahlin, Founder & CEO of Sweetspot, added: “This partnership with Toptracer aligns perfectly with our mission to challenge the traditional commercial models in golf. By integrating our commerce platform with Toptracer’s technology, we’re equipping golf ranges with the tools needed to elevate their operations and grow their business like never before.”
For more information on access to a transformative set of tools to drive efficiency and profitability, contact info@toptracer.com.
ABOUT TOPTRACER
Toptracer, a Topgolf Callaway Brands Corp. brand, is the most-used and most-trusted advanced ball-tracing technology. The first of its kind to be introduced to the game of golf, Toptracer has revolutionised the way viewers experience the game at Topgolf venues, play at driving ranges and watch major golf tournaments on television. Today, Toptracer technology powers over 1000 Toptracer Range driving ranges in over 35 countries. Learn more at toptracer.com.
ABOUT TOPGOLF CALLAWAY BRANDS
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivalled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.
ABOUT SWEETSPOT
Sweetspot is the golf commerce platform leader, focused on revolutionizing how golf facilities operate. By providing innovative solutions that integrate data collection, business intelligence, and advanced commercial tools, Sweetspot enables facilities to improve profitability and deliver outstanding customer experiences.
For press information, contact:
Sam Elder
Co-CEO
GMS
E: sam@gmsgolf.co.uk
T: +44 (0) 1438 718 399
M: +44 (0) 7506 744 496
X: @GMSGolf
IG: @GMS_Golf
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