Tour Edge, the pound for pound industry leader in performance and innovation, has appointed Alessandra Ladd Vice President of Brand and Strategic Partnerships effective October 14th.
Ladd brings to Tour Edge a wealth of golf knowledge with experience in national account and sales team management, merchandising and global marketing efforts over the past decade plus with Wilson Golf.
She worked closely at Wilson with Tour Edge President Tim Clarke, who was brought in to lead Tour Edge into a new era in August of this year.
Ladd will work in step with sales in developing strategies to maximize the brand’s strategic partnerships both in-store and online and will work closely with the Tour Edge marketing team to enhance the Tour Edge brand experience.
Tour Edge is positioned to utilize Ladd to work closely with strategic partners to deepen customer loyalty, brand awareness and product knowledge, and to increase share of voice with Tour Edge’s retail partners to help accelerate market share growth.
Her expertise and knowledge of the golf industry will play a key role in Tour Edge acceleration in the upcoming years. As a former college golfer, Ladd brings a unique background to the Tour Edge leadership team which will provide insights to better target the serious player, while amplifying the current trends of women’s and family golf.
“This is a major score for the brand,” said Tour Edge founder and CEO David Glod. “Alessandra will be the Swiss army knife we need to pull many different facets of our business together cohesively and to bolster our communication and best-efforts with our top accounts and our sales team. She will also be a huge addition to our marketing team.”
About Tour Edge
In 2024, Tour Edge is celebrating 38 years as a highly renowned and top-selling golf club and bag manufacturer serving the global golf market. Tour Edge is an American owned and operated company out of Batavia, Illinois that manufactures and sells golf clubs under three distinct sub-brands:
Exotics: a tour-preferred line of ultra-premium equipment featuring next-level innovation and materials that is in the bags of over 170 of the world’s top professionals.
Hot Launch: the highest level of performance and game improvement innovation design at a mid-tier price point and the #1 custom fitted value in golf.
“Get in the Game” products: featuring complete sets for men, women, seniors, and juniors, as well as individual drivers, putters, wedges, and golf bags designed for casual and beginning golfers on a budget.
The legendary #TeamTourEdge tour staff includes Alex Cejka, Ken Duke, Bernhard Langer, and Scott McCarron. Tour Edge products have been in play for a total of 39 victories on the PGA Tours, including 11 on the PGA TOUR and 27 on the PGA TOUR Champions.
All premium, Tour Edge golf clubs are hand-built in the U.S.A and carry a Lifetime Warranty that covers any manufacturer defects for the life of the product.
Media Contact:
Jon Claffey
Vice President of Marketing/Tour Edge
Phone: 800-515-3343 Ex: 110
Email: jclaffey@touredge.com
